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Conferences > Internet Librarian 2004
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Internet Librarian 2004 Starring Info Pros in Content, Context, & Communities

Monterey, CA • November 15-17, 2004
Track A:
Info Exchange
Track B:
Web Systems
Track C:
Track D:
Tuesday Evening Session Program Contents Registration IL 2004 Home

Tuesday, November 16th

9:00 a.m. - 9:45 a.m.
Making Deals
Patricia Martin, President & Founder, LitLamp Communications Group, Inc., & Author of
Made Possible By: Succeeding with Sponsorship

The information world is built on partnerships, sponsorships, and relationships with our clients, funders, suppliers, and colleague organizations. Behind every strong relationship is a clear, mutually beneficial "deal." Patricia Martin knows how to make these deals, especially for libraries. Prior to founding Litlamp, she created and managed a first-of-its-kind sponsorship marketing division for the American Library Association, where she worked with Fortune 100 companies on national campaigns, generating over $6M in new revenues in 18 months. In 1994, she partnered with Microsoft to build the blueprint for what is now the Gates Library Foundation, an initiative Mr. Gates believes, "History will get right," as his most important legacy. Patricia explores the key elements needed to develop deals that will reap revenue quickly, as well as the three important marketing trends the Fortune 500 know and are acting upon and what these trends mean for libraries.

Coffee Break in Exhibit Hall
9:45 a.m. – 10:30 a.m.

Tuesday, November 16
Track A: Information & Knowledge Exchange [Steinbeck Forum]
The exchange of information and knowledge is at the core of what Internet librarians do. These sessions provide some new ways and technologies for streamlining this activity and creating new products and services.

Organized & moderated by Jenny Levine, Internet Development Specialist, Suburban Library System, & Steven M. Cohen, Assistant Librarian, Rivkin Radler, LLP
Making the Most of the Blogosphere
10:30 a.m. – 11:15 a.m.
Jenny Levine,
Internet Development Specialist, Suburban Library System
Greg Schwartz,
Circulation Support Supervisor, Louisville Free Public Library

Weblogs cover a nearly infinite diversity of topics and perspectives. Numerous aids have been developed to help users make sense of the blogosphere and improve their efficiency in navigating it. This session explores an array of tools and techniques for finding and following blogs of interest and relevance to the end user.

Corporate Weblogs
11:30 a.m. – 12:15 p.m.
Sabrina Pacifici,
Law Librarian, Web Site Editor/Publisher,

Weblogs are very useful in the corporate environment, where the timely delivery of content is important to both customers and clients. Learn how librarians can develop and maintain Weblogs within their organizations for current awareness monitoring services, training, marketing, and as an adjunct to knowledge management systems, info-portals and intranets.

Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:30 p.m.

University Weblogs
1:30 p.m. – 2:30 p.m.
Shane Nackerud,
Web Services Coordinator, University of Minnesota Libraries
Troy A. Swanson,
Teaching & Learning Librarian, & Larry Sloma, Assistant
Librarian, Moraine Valley Community College (IL)

Weblogs are becoming a part of the university community. The first speakers discuss how their library became the central point where all of the Weblogs are collected, managed, and disseminated. The second speakers discuss how they have brought Weblogs to the forefront of various library departments and how it helps to deliver the content to their staff and users.

Coffee Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:15 p.m.

Get ‘Em Started—Teaching Weblogs to Staff
3:15 p.m. – 4:00 p.m.
Steven M. Cohen, Assistant Librarian, Rivkin Radler, LLP
Michael Stephens, Technology Training and Web Development, St. Joseph County Public Library & Blogger for Tame the Web

In order to have Weblogs work in the library environment, be it corporate, academic, or even public, staff need to be trained on how to use the technology so that they can use it to best serve their clients. This session discusses methods and theories on how to best train your staff for the Weblog revolution.

RSS, Your Users, and Your Precious Time
4:15 p.m. – 5:00 p.m.
Jenny Levine, Internet Development Specialist, Suburban Library System
Steven M. Cohen, Assistant Librarian, Rivkin Radler, LLP

RSS goes hand in hand with Weblogs in that these feeds are created automatically. The speakers in this session discuss how to use RSS to deliver the right content to your users within the time constraints of both the client and the professional user.

7:30 p.m. – 9:00 p.m.
Tuesday Evening Session [see below]

Tuesday, November 16
Track B: Web Systems & Operation [DeAnza I]
This track profiles strategies and technologies that are worth the hype in today’s increasingly Webbed world. It focuses on how to harness these technologies, what to watch out for, and highlights working examples of Web operations and systems in different types of libraries.
Open Source Library Automation Systems
10:30 a.m. – 11:15 a.m.
Edward Corrado, UNIX Administrator/Library Systems Manager, Rider University Libraries

Open source software has been receiving increased attention in the library world lately. This presentation explores the current state of open source library automation systems. It includes an introduction to open source software and some of the benefits of using this kind of software in libraries and takes a look at various open source library systems and features and how these systems differ from their proprietary counterparts. Filled with examples of open source library systems such as Koha, Emilda, and OpenBiblio, the pros and cons of why a library would use an open source system instead of a proprietary one are discussed.

Faceted Metadata & Library Catalogs
11:30 a.m. – 12:15 p.m.
Avi Rappoport, Search Engine Consultant,

Library catalogs are the epitome of rich and consistent metadata, but have been difficult for library customers to use. Few people can think abstractly enough to make extensive use of command-line interfaces and even Web forms. UC Berkeley professor Marti Hearst has addressed this problem by exposing facets (metadata attributes such as MARC record fields) interactively to users, allowing them to browse search results and search browsed categories. Her ideas work even better when the amount of material in each facet is reported, avoiding “dead-end” situations. This talk compares traditional and faceted interfaces in various situations, from online e-commerce catalogs to journal databases to OPACs.

Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:30 p.m.

Spam, Phishing, and Fraud on the Net
1:30 p.m. – 2:30 p.m.
Sabrina Pacifici, Law Librarian, Website Editor/Publisher,
Barbara Fullerton, Director of Law Library, Locke Liddell & Sapp

Stop that thief! Someone just stole my identity!! This session reviews the challenges posed by the deluge of e-mail spam and fraudulent Web sites seeking to steal your personal financial data. Learn about resources from the state and federal government, advocacy groups, and commercial sources to facilitate protecting yourself while online, as well as information on a range of anti-spam tools and options. Presenters share ways to help you protect your identity on the Web.

Coffee Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:15 p.m.

Operating on the Web: Best Practicing at Work
3:15 p.m. – 4:00 p.m.
Susan McGlamery, 24/7 Reference, & 2004 Recipient of the LITA/Brett Butler Entrepreneurship Award

Excelling as a Web entrepreneur and developing the national online reference service, 24/7, over the last 5 years, Susan shares her version of best practices in balancing technological drivers with patron value and operational excellence. She uses real-world examples from the grantfunded California Metropolitan Cooperative Library System (MCLS), which established a round-the-clock live reference service. This project allowed library users to access a librarian over the Internet 24 hours a day, 7 days a week while still receiving the same quality of service that they would get at their local library’s reference desk.

“Real” Measurement for Libraries
4:15 p.m. – 5:00 p.m.
Greg Hathorn, VP, Sirsi Corporation

Are you frustrated by numbers and statistics from too many sources, from too many vendors and aggregators? Or with non-integrated, difficult- to-use and competing standards? Having trouble actually knowing how your user behaviors are changing? Our expert uses his experience with building a major statistical database for libraries and creating decision-ready, management and board appropriate charts for making real decisions to go beyond stats and talks about user-focused and decision-ready measurements. Listen and learn!

7:30 p.m. – 9:00 p.m.
Tuesday Evening Session [see below]

Tuesday, November 16
Track C: Learning Track [DeAnza II]
We’ve been talking about learning in a variety of forms since the first Internet Librarian conference in 1997—training, instruction, or teaching. Our understanding of user information needs has changed over the past 7 years, as have our approaches to dealing with it. All along, librarians have been part of the shift from “sage on the stage” face-to-face pedagogy, to “guide on the side” online and asynchronous. This jampacked track provides a look at what’s new, innovative, and useful in library learning—from teaching people how to search, to ensuring users are savvy information consumers, looking at what works from both designer and user perspectives.

Organized and moderated by D. Scott Brandt, Purdue University Libraries
Teaching Searching of the Web
10:30 a.m. – 11:15 a.m.
Laura Cohen, Network Services Librarian/Webmaster, University at Albany Libraries, SUNY
Stephanie Davis-Kahl, Visiting Information Services Librarian, The Ames Library, Illinois Wesleyan University

It’s at the core of most library-based curricula—ensuring learners have sophisticated skills for finding, using, and evaluating information via the Web, aka, searching! We all do it, and many of us are always looking for new and better techniques to do it well. Gain top tips for teaching effective, dynamic instruction sessions, and learn how to teach awareness of the invisible Web to “Google gluttons.”

Creating Internet-Savvy Patrons
11:30 a.m. – 12:15 p.m.
Michael Stephens, Technology Training and Web Development, St. Joseph County Public Library
Jamie Wilson, Middle School Librarian, Tower Hill School (DE)

A prerequisite for much of the training and instruction that librarians do starts with patrons who are savvy users, of computers in general and the Internet specifically. Universities and corporations may take it for granted that their students, staff, and employees have gained such experience, but it takes front-line librarians in public and school libraries to ensure skills and knowledge are taught. We’ll hear some tips on dealing with patrons with a wide variety of skills and experience, and how to deal with and respond to student perceptions of the Web.

Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:30 p.m.

Beyond Information Literacy
1:30 p.m. – 2:30 p.m.
Jennifer McCabe, Health & Human Services Librarian, James Madison University
Teresa Garcia, Instruction Librarian, National University Library System
Phil Oels & Sheryl Martinsen,
Librarians, National University Library

With everything librarians need to cover when teaching information literacy, and all the tools there are to choose from, we really have our hands full these days. These courses are sophisticated curricula driven with high-powered technology. Hear two approaches focusing on supporting savvy learner outcomes with distance learning tools including Flash and Blackboard.

Coffee Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:15 p.m.

Online Learning: The Instructor Perspective
3:15 p.m. – 4:00 p.m.
Christina Calavano, Web Librarian, & Kim Barber, Instructional Designer, Golden Gate University
Tammy Allgood, Web Librarian, ASU West

More and more, librarians are turning to the world of educational technology and instructional design to apply time-held principles to the field of library instruction. The goal in doing so is to develop learning in an online environment that can flourish and engage learners. Here we look over the shoulders of designers of an ACRL-designated “model online course” to gain insight into the systematic design of instruction. And we dig deeper into technology to take a look at how reusable learning objects are created, used, and applied to a variety of circumstances.

Online Learning: The Student Perspective
4:15 p.m. – 5:00 p.m.
Susan Parker, Associate Dean, Oviatt Library, California State University, Northridge

After all the talk about how online courses are created, how much do we really know about the student’s perspective? Well there’s one sure way to find out—why don’t we ask one! This speaker is working on a “Ph.D. from cyberspace” and is willing to share her perspective and experiences studying,
learning, and living online. In particular, she focuses on identifying obstacles that affect learning online and accessing needed library services.

7:30 p.m. – 9:00 p.m.
Tuesday Evening Session [see below]

Tuesday, November 16
Track D: Driving Performance: Strategies & Measurement [DeAnza III]
Sponsored by SLA, this series of presentations covers a range of issues facing Internet librarians today—keeping customers current, protecting and distributing digital assets, managing knowledge systems, providing competitive intelligence, and building portals for easy access.

Moderated by Ethel Salanon, Millennium Pharmaceuticals, & President, SLA
A Web-Based Current Awareness Management System
10:30 a.m. – 11:15 a.m.
Michael Rogers, Associate Director, Intranet Services, &
Mary Talmadge-Grebenar, Associate Director, Literature Services, Bristol-Myers Squibb

This case study describes an application that maximizes efficient usage and management of current awareness information alerts from commercial vendors, including lists of alerts categorized by topic; end-user management of
subscriptions via a simple Web interface; subscriber authentication via LDAP enabling auto-unsubscribing as users leave the company; and more. The session shares tips for combining common techniques and services to create an
application that greatly simplifies current awareness alert management and maximizes end-user awareness of available information alerting resources.

Developing an Enterprise-Wide Knowledge Management System
11:30 a.m. – 12:15 p.m.
Barbara Silcox, Group Leader, Electronic Information and Publications Group, & Jo Ann Remshard, Knowledge Management Librarian, National Institute of Standards and Technology (NIST)

Separate digital archives, integrated library systems, and gateways store, organize, maintain, and deliver documents to clients. NIST Integrated Knowledge EditorialNet (NIKE), designed by NIST’s Information Services Division, combines all these elements to streamline complex workflows, joining an adapted legacy database of metadata and information. NIKE enables NIST authors to track manuscripts and researchers and the general public to find and access NIST scientific output. This session addresses the issues, problems, and nitty-gritty of tackling an enterprise-wide project of this scope and size.

Lunch Break — A Chance to Visit the Exhibits
12:15 p.m. – 1:30 p.m.

Competitive Intelligence Resources & Practices
1:30 p.m. – 2:30 p.m.
Sabrina Pacifici, Law Librarian, Web Site Editor/Publisher,
Barbie Keiser, President, BEK Inc.

Learn about a range of services, tools and resources to assist you in the challenging task of responding effectively, cost efficiently and comprehensively
to CI research requests. Law librarian and blogger Pacifici reviews free and fee databases, e-mail updates, business-related Web sites, blogs and RSS newsfeeds, data mining using search engines, court docketing sources, and more. Keiser looks at the use of the Internet as a tool for social networking leading to the development of reputation monitors. Differences among the reputation monitors currently available are highlighted. New tools from familiar names, tips for selecting a service that’s right for you, and tools for monitoring advances in CI round out the session.

Coffee Break — A Chance to Visit the Exhibits
2:30 p.m. – 3:15 p.m.

Web Design for Customer Usability
3:15 p.m. – 4:00 p.m.
Mike Creech, Web Development Coordinator, David Reynolds, Metatdata Librarian, & Andrea Bartelstein, Instructional Services Coordinator, Johns Hopkins University

Although many people associate usability only with issues surrounding Web site look and feel, the recent complete redesign of the Sheridan Libraries Web site was driven by usability concerns at all stages, from the site architecture to the user interface. Evidence showed that our previous design framework was not consistent with our customers' practices and expectations for locating research materials. Usability studies helped us reconstruct the site to better reflect their conceptual models for resource discovery. This session discusses the challenges, strategies, experience and lessons learned.

Mining Intellectual Capital: Digital Assets & Virtual Communities
4:15 p.m. – 5:00 p.m.
Rose Falanga & Deb Hunt, Senior Information Specialists, The Exploratorium

Projects change, assets change, job titles change, technology changes, but librarians and information professionals continue to serve the same function in their organizations—to collect, organize, analyze, and disseminate information. We are re-purposing and actually creating new content as well as fostering connections between people. This session provides an overview of the necessary tools and practical guidelines for understanding, reviewing, and strategizing an effective course for the management, delivery, and reusability of rich intellectual capital in digital form. It shares how we have created virtual communities of practice with participants from all over the world.
7:30 p.m. – 9:00 p.m.

Dancing with the Devil: Traditional Library Vendors Open to Leading Web Search Engines
Organized by Barbara Quint, Editor, Searcher Magazine

Reluctantly and with nerves aquiver, traditional library vendors – from publishers to database aggregators – have begun opening their content to Google, Yahoo! Search, and other leading Web search engines. But issues plague the movement. Will the new data routes cannibalize essential revenue sources? Will the Web search engines provide needed special treatment for traditional data structures? Will the new handlers guide patrons to the best instead of the cheapest information? The future of libraries and librarians may hang on how this process plays out. A panel of wise and witty representatives from major parties on all sides help Internet Librarian conference attendees decide, "Who’s the real devil here?"

Rebecca Lenzini, The Charleston Company

Bernard Rous, Deputy Director, Publications & Electronic Publishing Director, ACM

Corilee Christou, Licensing and Enterprise Sales, Reed Business Information

Sumir Meghani, Manager, Business Development, Yahoo! Search

Chip Nilges, Director WorldCat Services, OCLC

Kat Hagedorn, Manager, OAIster Project, Metadata Harvesting Librarian, Digital Library Production Service, University of Michigan Libraries

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