Inside Content Marketing EContent Magazine's Guide to Roles, Tools, and Strategies for Thriving in the Age of Brand Journalism by Theresa Cramer
Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In fact, while a recent study shows that 90% of B2C marketers now have content marketing programs, just 34% rank their efforts to date as effective. In this book, Cramer's savvy guidance—drawn largely from incisive profiles and interviews with successful content marketers—demystifies the discipline and presents tactics and strategies that are working today. Cramer offers definitions and background, highlights minefields and misfires, and describes exciting new roles and opportunities for marketers, publishers, and journalists.