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Conferences > Computers in Libraries 2013
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General Conference — Wednesday, April 10, 2013
Track A:
Evolving Services
Track B:
Innovation In Our DNA
Track C:
Measures & Managing
Track D:
Engaging Communities
Track E:
Learning Is Our Business
OPENING KEYNOTE — Uncertainty & Imagination: Evolving Libraries Through Technology
8:45 AM – 9:45 AM
Daniel W. Rasmus, Owner/Principal Analyst, and & Author, Listening to the Future and Management by Design

Our speaker, a futurist, shares the secrets of listening to the future. He focuses on the types of questions we should be asking, the signs we should be paying attention to, and the implications for our organizations today—and tomorrow. He describes techniques such as scenarios, in particular stories, that can help us navigate uncertainty and continue to innovate in the face of change.

Read an interview with Daniel Rasmus on the conference blog

General Conference — Wednesday, April 10, 2013
Track A – Evolving Services

Change is a given everywhere, and this track focuses on how to deal with change and to target specific audiences for specialized service, strategies for developing and supporting new services, the new face of reference in different types of libraries, and more.

Moderated by Helene Blowers, Community Manager, OCLC
Coffee Break - Exhibit Hall Opens
9:45 AM – 10:30 AM
A301 – Change Without Pain?
10:30 AM – 11:15 AM
Colleen S. Harris, Head of Access Services, University of Tennessee – Chattanooga
Laura M. Botts, Head of Special Collections, Mercer University Jack Tarver Library
Jill Sodt, Learning Resources Center Coordinator, Black Hawk College, East Campus

Library staff is expected to rapidly absorb technology change and implement appropriate strategies and service models. A team of academic librarians from various-sized institutions discuss implementing physical/virtual/technological upgrades and changes for users; using “lazy consensus” methods to lead to collaborative change; surviving major project implementations; leveraging staff skill development and training as a tool for survival; finding mentors online to guide you during change; and developing coping techniques for dealing with professional stress during times of work upheaval.

A302 – Services for Target Audiences
11:30 AM – 12:15 PM
Nancy Howe, Public Computing Center Project Librarian, Baldwinsville Public Library
Claire Moore, Assistant Head of Children's Services, Darien Library

This session looks at how libraries determine what part of their community to target for new services and how to move them forward. Howe discusses how one library and its local business community have been working together on various projects such as workshops designed for business owners, digital literacy workshops, and a mentoring program between local business owners and high school students. The project librarian now serves on the local chamber of commerce and the library is an integral part of its local business community. Moore highlights Darien’s technology series with programs for preschoolers, elementary-aged children, tweens, and even an 8-week online course modeled on Helen Blowers 23 Things (called 21 Things for 21st Century Parents.) She explains the goals, best practices, and how libraries can create their own family-centered tech programs.

Lunch Break - A chance to visit the Exhibits
12:15 PM – 1:30 PM
A303 – Strategies for Service Support
1:30 PM – 2:15 PM
Patricia Alderman, Chief, Information Architecture Division, National Defense University Library
Rhonda Trueman, Access Services Librarian, Learning Resources Center, Northwest Florida State College

Hear how one library took a risk by hosting an open forum where patrons and management freely shared their ideas and opinions about library services. By trusting patrons and expecting management support, they redesigned space and reinvented services, trained staff as data scientists, embraced embedded librarianship, and used patron requests to impact and spur management support for the library. The second talk looks at how a volunteer-driven virtual public library service in Second Life has evolved and describes the current Community Virtual Library (CVL) providing virtual space, programs, exhibits, reference services, advice, and a sense of community.

A304 – New Face of Reference
2:30 PM – 3:30 PM
David Stern, Associate Dean for Public Services, Illinois State University
Crystal Shiffert, Reference librarian, Monroe County Library System
Shari Clayman, Internet Reference Librarian, ASRC Primus (at the Environmental Protection Agency)
Abbey Gerken, Assistant Library Network Coordinator, ASRC Primus (at the Environmental Protection Agency)
Krista Schmidt, Research and Instruction Librarian/Science Liaison, Hunter Library, Western Carolina University
Joel Marchesoni, Technical Support Analyst, Hunter Library, Western Carolina University

Stern talks about shared workspace collaboration tools and describes the use of a shared workspace for manipulating multiple media materials and the sharing of real-time workstation screens to understand and demonstrate more sophisticated search methods and to facilitate the mastery of more advanced tools and techniques.While increasing collaboration and interaction at a distance, remote control is also the next step in offering advanced instruction, assistance, and collaboration. The next two presentations include reference librarians who partnered with a library technical support analyst and a vendor to develop a tablet-based app and a mobile app to extend reference service. The last talk focuses on how an ask-a-librarian service leverages the time and expertise of EPA librarians across the country to present a unified service to all EPA staff. It shares lessons learned during the last 3 years and future plans.

A305 – Social Media & Advertising for Libraries
3:45 PM – 4:30 PM
David Lee King, Digital Services Director, Topeka & Shawnee County Public Library and and Publisher,
Ben Bizzle, Director of Technology, Craighead County Jonesboro Public Library

Having managed Facebook Ad campaigns for eight libraries, averaging over 1000 new fans a month, per library, Bizzle provides tips and strategies for building awareness in your community. King's library has created successful social media strategies around reader's advisory, Facebook, and more using a team of librarians. Learn from his experience how to build community engagement and awareness, no matter what type of library you’re in!

General Conference — Wednesday, April 10, 2013
Track B – Innovation In Our DNA

Innovation may be becoming one of today’s most overused words, but for libraries it has been a way of operating for many, many years. Innovation is in a library’s DNA, and the libraries featured in this track demonstrate how operations and services continue to be transformed.

Moderated by Jill Hurst-Wahl, Director, LIS & School Media Programs, School of Information Studies, Syracuse University
Coffee Break - Exhibit Hall Opens
9:45 AM – 10:30 AM
B301 – Patron-Driven Acquisitions: Workflow & Perceptions
10:30 AM – 11:15 AM
Erin Crane, Ebooks Librarian, Liberty University
Lori Snyder, E-Resources Cataloging Librarian, Liberty University
Kelly Shipp, Electronic Resources Librarian, University of Maryland Baltimore County

These libraries describe how their introduction of patron-driven acquisition (PDA) has impacted their collection development, e-resources management, staff roles, and how they think about operational functions.

B302 – SharePoint & WordPress: WIIF Faculty & Staff?
11:30 AM – 12:15 PM
Patrick Nunez Rauber, Assistant Professor, Instruction Librarian, Broward College
Michele Mizejewski, Web Initiatives Librarian, University of California, San Francisco and Simmons GSLIS Alumni Board

“What’s in it for (WIIF)” staff to use SharePoint? Rauber identifies current bad work habits SharePoint solves, discusses independent and collaborative work activities it improves, and shares basic SharePoint project management functions that result in successful collaborative projects. And, WIIF them to use WordPress? The increasingly rapid rate of change makes email or an occasional staff meeting an impractical way to keep everyone abreast of new developments in the library. Mizejewski explains how WordPress, coupled with an unusual Twitter-like interface, has transformed staff updates making them lightweight, mobile, searchable, social, and, ultimately, much more effective.

Lunch Break - A chance to visit the Exhibits
12:15 PM – 1:30 PM
B303 – Evolving Tech Services to Manage & Discover E-Resources
1:30 PM – 2:15 PM
Li Fu, Digital Services Librarian, University of Maryland University College
John F. Coogan, Systems Librarian, University of Maryland University College
Candice Kail, Web Services Librarian, Columbia University Libraries
Colleen Major, Electronic Resources Librarian, Columbia University Libraries

Both of these libraries are transitioning their technical support functions to ensure access, discovery, assessment, sharing, and development of digital content and applications. Hear how these libraries are shifting their approaches to authentication, link resolvers, discovery tools, cataloging, usage statistics, web technology, the relationship between e-resources and virtual library environment, and the influence this is having on staff in systems and technical services.

B304 – There's an App for That!
2:30 PM – 3:30 PM
Krista Schmidt, Research and Instruction Librarian/Science Liaison, Hunter Library, Western Carolina University
Joel Marchesoni, Technical Support Analyst, Hunter Library, Western Carolina University
Robyn Andrews, Access Services Assistant, Furman University James B Duke Library
Daniel C. Mack, Interim Director, Collection Management and Special Collections, University of Maryland Libraries
Gary W. White PhD, Associate Dean, Public Services, University of Maryland Libraries

Learn how three libraries use apps to transform services, operations, and assessment. One library developed a tablet-based app to provide just-in-time reference services and an alternative to cutting services or staff. Another library utilizes iPads on both sides of the circ desk from circulating iPads to patrons to apps for tech services, reference, and circulation. The third library creates its own free suite of apps to collect and analyze data, create reports, and demonstrate the importance of their liaison.

B305 – Blog Talk Radio: Connect, Collaborate, & Enthuse!
3:45 PM – 4:30 PM
Forrest Foster, Information Commons & Access Services, Head, Winston-Salem State University (WSSU)

Many of us rely on email, RSS, list servs, and conferences to share information and learn from each other. Hear how one library is pursuing progressive and exciting ways to transform communication and sharing. Foster shares how his library uses Blog Talk Radio, a web-based platform, to host live call-in internet broadcasts and conversations with colleagues and librarians across the world. It’s igniting enthusiasm in librarians!

General Conference — Wednesday, April 10, 2013
Track C – Measures & Managing

Libraries are dynamic organizations which demand dynamic management practices. These case studies highlight practices for measuring and conveying performance, growing top-notch staff, designing compelling marketing and building forward-propelling relationships.

Moderated by David Stern, Associate Dean for Public Services, Illinois State University
Coffee Break - Exhibit Hall Opens
9:45 AM – 10:30 AM
C301 – IT & Libraries
10:30 AM – 11:15 AM
Mr Ken Roberts, Consultant, Ken Roberts Library Consulting and & former Chief Librarian, Hamilton Public Library

Public libraries and city IT departments can be friends or foes. As public libraries increasingly rely on a technologically driven future, is it safe to give municipal IT departments or city managers control over key IT decisions? The Canadian Urban Libraries Council conducted a study to determine the level of involvement with city IT departments, measure outcomes, and develop best practice models for public libraries and cities. This first evidence-based study has provided great, but startling, stats. Join us to hear more.

C302 – Tools Providing Outcome Measures
11:30 AM – 12:15 PM
Lois Kilkka, Deputy Director for Library Experiences, Charlotte Mecklenburg Library
Sean Hogue, Consultant, Charlotte Mecklenburg Library
Michele Gorman, Deputy Director for Lifelong Learning, Charlotte Mecklenburg Library
Paul De Villo, Web Services Manager, Charlotte Mecklenburg Library
Cordelia Anderson, Director of Marketing & Communications, Charlotte Mecklenburg Library and Accredited in Public Relations, Public Relations Society of America

Charlotte Mecklenburg Library revolutionized its approach to summer reading and year-round programming by developing technology-based tools to provide outcome measures that are meaningful to funders and advocates. One tool, part of a new strategic approach to programming that garnered the library a 2012 Top Innovators Award from the Urban Libraries Council, is the program portal, a cloud-based database that is accessible to all programming and management staff and facilitates planning, full-costing, and evaluation. A second tool, an online database created for the annual summer reading program for all ages, captures in real time the progress toward specific targets such as minutes read per participant and completion rates, tied into research about summer learning loss. The presenters demonstrate the tools and include the databases’ creators, the public services administrators who guide the content and implementation, and the communications staff who share these measures with stakeholder audiences.

Lunch Break - A chance to visit the Exhibits
12:15 PM – 1:30 PM
C303 – Inbound Marketing: Leading-Edge Tools
1:30 PM – 2:15 PM
Dr. John H. Heinrichs, Associate Professor, Wayne State University
Jeen-Su Lim, Professor of Marketing and e-Commerce, The University of Toledo

“Inbound marketing” focuses on positioning your library in cyberspace and bringing your customers to you with search engine optimization, inbound links, RSS, blogging, page ranking, tagging content, tweeting, publishing content, and social media. Leading-edge software tools can integrate the entire inbound marketing process into a dashboard showing the performance of blogs, websites, lead management, landing pages, and competitor performance. Attendees see calls-to-action links dynamically created and monitored, social media monitored in real-time, tracking of inbound links, and the performance of keywords and its effect on search engine rankings. These tools and techniques can be performed by anyone in the organization.

C304 – Talent Management Strategies for Success
2:30 PM – 3:30 PM
Patricia West, Assistant Director, Research Services, American University Library
Katherine Simpson, Associate Director for Organizational Development, American University Library

This session highlights how talent management is key to addressing understaffing and organizational culture issues in any environment.West and Simpson provide a framework for selecting HR practices and discuss how sound strategic planning, recruitment, retention, development, and performance practices are critical for identifying future key positions, developing staff with stretch assignments, and ultimately achieving strategic success.

C305 – Data: Digging Deeper & Displaying
3:45 PM – 4:30 PM
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh

Data you gather is just data until it is analyzed, interpreted, and conveyed in a meaningful way. With Google Analytics incorrect conclusions can be drawn without doing an in-depth analysis. Wisniewski provides a framework for accurately assessing the data to make informed design decisions in combination with other user tests, surveys and focus groups.  See how Pittsburgh is mining data to learn about user behavior and Memorial Library is displaying data in a dashboard to visualize its services to stakeholders, students, and faculty.

General Conference — Wednesday, April 10, 2013
Track D – Engaging Communities

Getting the attention of communities and engaging them is even more difficult these days. Our presenters share some of their secrets using social media, becoming TechCentral, providing 21st-century readers advisory, using cool strategies to engage teens, and more.

Moderated by Karen Huffman, Manager, Technology Solutions, Information Systems & Technology, National Geographic Society and Special Libraries Association
Coffee Break - Exhibit Hall Opens
9:45 AM – 10:30 AM
D301 – Social Media for Customer Connections
10:30 AM – 11:15 AM
David Lee King, Digital Services Director, Topeka & Shawnee County Public Library and and Publisher,

Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing, yet relatively few organizations do it well. Our social-media-savvy and engaging speaker presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. He demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve.

D302 – Becoming TechCentral
11:30 AM – 12:15 PM
Anastasia Diamond-Ortiz, Knowledge Manager, Cleveland Public Library
CJ Lynce, TechCentral Manager, Cleveland Public Library
Olivia Hoge, Branch Manager, Lorain Branch, Cleveland Public Library

Building a technology center, makerspace, or technology commons in a public library is about more than buzzwords. Integral to the success of any large-scale technology project is an understanding of the user community. Cleveland Public Library staff share the lessons learned as the TechCentral project moved from idea to reality. They discuss the Tech Toybox, a electronic device lending program, and myCloud, a virtualized desktop experience offered to public computer users.

Lunch Break - A chance to visit the Exhibits
12:15 PM – 1:30 PM
D303 – Encouraging Reading in New Ways
1:30 PM – 2:15 PM
Tim Spalding, CEO, LibraryThing
Aaron Stanton, CEO, and & the Book Genome Project

Across libraries, patrons increasingly turn to automated recommendations systems. Many of these systems are from companies like Amazon that are driven by commercial considerations, not library values, and know nothing about library collections. Spalding surveys readers advisory services, from companies such as Novelist, Chilifresh, LibraryThing and Bibliocommons, and provides some insights on personal recommendation services and whether libraries can satisfy demand. Stanton discusses the Game of Books, a national effort to use technology, the written word, and our human connections to inspire and engage readers in a way that's never before been possible. Powered by the Book Genome Project and being built in collaboration with librarians, writers, teachers, and readers, the game rewards readers for completing literary “Journeys” – earning badges by reading books that have rare and unique themes. Hear how you can use it to promote reading!

D304 – Teens: Cool Cases
2:30 PM – 3:30 PM
Brian Pichman, Director of Strategic Innovation, Evolve Project
Dave Hesse, Director of Digital Innovation Department, Evolve Project
Nico Piro, Young Adult Librarian, Arlington Public Library
Patricia Loverich, Youth Services Technology Librarian, Arlington Public Library

A panel of teen librarians is interviewed about their ideas and innovations in working with and successfully engaging teen users at the public library. Hear about their great experiments, pilots, and programs using things such as guitars, teen hubs, author interviews, gaming nights, laser tag, mobile apps, and more.

D305 – Engaging IT
3:45 PM – 4:30 PM
Patrick "PC" Sweeney, Branch Manager, San Mateo County Library
Brian Pichman, Director of Strategic Innovation, Evolve Project
Randy Oldham, Web Development Librarian, University of Guelph

This panel addresses the “Things IT Folks Say” and provides honest answers that librarians may not always hear. It provides strategies to help talk to, and engage, the typically difficult IT Manager to get creative projects in motion.

General Conference — Wednesday, April 10, 2013
Track E – Learning Is Our Business

Libraries are places of lifelong learning for everyone—including library staff. Hear experiences, experiments and valid guidelines for enabling staff to keep developing their capabilities.

Moderated by Maurice D. Coleman, Technical Trainer, Harford County Public Library and Host, T is for Training
Coffee Break - Exhibit Hall Opens
9:45 AM – 10:30 AM
E301 – Rethinking Digital Literacy for All Ages
10:30 AM – 11:15 AM
Michele Farrell, Senior Library Program Officer, Institute of Museum and Library Services (IMLS)
Enid Costley, Children's and Youth Services Consultant, Library of Virginia
Matt Montgomery, Technical Services Librarian, Mechanics' Institute
Jeremy Snell, Web & Electronic Services Librarian, Mechanics' Institute

How do we best teach digital literacy? During a person’s lifetime, the majority of learning happens outside the walls of a formal classroom. The first speakers focus on projects targeting the youngest library patrons through gaming, computing, and other digital devices. Through Library Services and Technology Act (LSTA) funding, administered by the Institute of Museum and Library Services (IMLS), local libraries have developed a range of digital literacy projects to best meet the needs of young learners in their communities. The second presentation describes how the Mechanics’ Institute Library’s technology team devised an appointment-based office-hours approach to teaching digital literacy skills. Hear how this approach has morphed from an informal drop-in session to a popular bimonthly appointment-based consultation for patrons.

E302 – Literacy Lab: Bring Ed Tech Tools Into Class
11:30 AM – 12:15 PM
Margeaux Johnson, Science & Technology Librarian, Marston Science Library, University of Florida
Alex R Hodges, Associate Director, Instruction & Curricular Services, American University

Experienced information literacy instructors share concrete tips for turning a library classroom into a hands-on literacy lab utilizing current technologies and team-based problem solving. Creative approaches to designing assignments and class sessions that engage students with a variety of new media literacies and 21st-century skills are introduced along with the accompanying learning theories. Leave with tried-and-true assignments and lesson plans such as creative visualizations, concept mapping and flowcharts, mobile scavenger hunts, infographics, course wikis, games, and simulations.

Lunch Break - A chance to visit the Exhibits
12:15 PM – 1:30 PM
E303 – Academic Learning Models
1:30 PM – 2:15 PM
Ms Mary Auckland O.B.E., Independent Consultant & Trainer

Based on recent research from the UK, learn about the information needs and behaviors of faculty and students and the skills needed to support them. Grab the latest models and good practices from real world examples.

E304 – Staff Training: Experiments & Experiences
2:30 PM – 3:30 PM
Leah L White, Reader Services Librarian, Northbrook Public Library
Gwyneth Stupar, Adult Services Librarian, Barrington Area Library
Pamela Carson, Web Services Librarian, Concordia University Libraries
Michael P Sauers, Technology Innovation Librarian, Technology & Access Services, Nebraska Library Commission

Staff training is an investment in your library’s future, but between desk time and busy schedules, it can be challenging to implement. This panel shares their experiences in public and academic libraries to juggle staff time tables with staff learning events. Hear and discuss how they are setting goals, measuring success, and using a variety of approaches, including 23 Things and self-directed methods, to keeping staff current and developing their technology capabilities.

E305 – A Multi-Channel Curriculum: It's Doable!
3:45 PM – 4:30 PM
Kelly Seifert, Lead Planning Specialist, U.S. Government Printing Office
Cynthia Etkin, U.S. Government Printing Office

The U.S. Government Printing Office shares its recent educational curriculum launch, from conception to sustainment, highlighting lessons learned on topics from curriculum development to launching an elearning platform to creating video modules.

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