Information Today, Inc. - Marketing Library Services - Volume 24, Number 5

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Volume 24, Number 5 — September/October 2010
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	Librarians Rally in the Nation’s Capital
How-to		Page 1
	Reducing Barriers to Resources by Listening to Our Users
Customer-Based Marketing		Page 6
	Marketing Public Libraries in Quebec: It’s in the Bag!
Special Report		Page 9
	Pearls of Wisdom From ALA 2010
Ideas for Programs & Promotions		Page 10
	November/December
Spectacles		Page 10
	How Pop Culture Sees Librarians
Book Review		Page 11
	Marketing Today’s Academic Library: A Bold New Approach to Communicating With Students
In The News		Page 12