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Magazines > Marketing Library Services > May/June 2015

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Volume 29, Number 3 — May/June 2015
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1

Ten Tips From United for Libraries’ Major Citizens-Save-Libraries Initiative
United for Libraries, the ALA division dedicated to Friends, trustees, and other support groups, has been training advocates as part of a grant from the Neal-Schuman Foundation. Jillian Kalonick shares 10 tips that she and her colleagues have been teaching in order to help as many groups as possible learn to fight for their local libraries.

Feature Page 1
  TADL Book Bike Connects a Library to Its CommunityClick here for FREE PDF of full issue.
Kristen Talaga details the process that she followed to get a book bike rolling for the Traverse Area District Library in Michigan. This was a community-driven idea, both literally and figuratively, and it got a lot of attention around the city.
How-to Page 4

Having ‘Love Your Library’ Month on Campus
Librarians at Santa Rosa Junior College in Petaluma, Calif., have run a Love Your Library campaign during two consecutive Februarys. Author Sami Lange discusses the projects (“blind date with a book” displays, a faculty tea, and various contests) that staffers did and shares honest lessons about what worked well and what the organizers decided to alter from one year to the next.

Book Review Page 9
  Successful Social Networking in Public Libraries
by Walt Crawford
PR specialist Marsha Iverson reviews this 2014 title, which delivers insight on how to capture comparative data and measure social media impact.
Tools You Can Use Page 10

Prestigious Contests to Enter (International Edition)
Marketing and promotion contests are useful tools because they force you to clearly articulate your library’s activities and value, and because they show you just what’s necessary to do great campaigns. Here are three international awards you can go for.

Spectacles Page 10

Rock Stars, Reviews, and Comics
Ruth Kneale studies how librarians and libraries appear in pop culture. The columnist looks at library “rock stars” in this issue. She also alerts readers to a title about library book ephemera and some new comics.

In the News Page 11

Winners of various awards; Trustee training videos; An article for K–12 principals; A new handbook for corporate info pros.



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