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Conferences > Internet Librarian 2005
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Internet Librarian 2005 Home The Internet Conference and Exhibition for
Librarians and Information Managers

Monterey, CA • October 24-26, 2005
Monterey Conference Center
Conference Overview Final Program FAQ
Exhibitor List Internet@Schools West Previous IL Conferences
A CD-ROM is available for purchase through The Digital Record (
The CD-ROM features audio and supplemental materials (such as PowerPoint slides) for many of the sessions at Internet Librarian. Orders are shipped approximately 6 weeks after the event.

PreConference Workshops
Saturday, October 22nd Sunday, October 23rd IL Demo Derby
PreConference Workshops — Saturday, October 22nd
Workshop 1 — Creating Online Tutorials in Less Than 30 Minutes
1:30 p.m. – 4:30 p.m.
Greg Notess,
Montana State University

Online tutorials used to be extremely time intensive to create. With the increase in reference and instruction to distant users in all types of libraries, and the need for just-in-time learning in many organizations, we need quicker ways to create tutorials to transfer information and demonstrate online library resources. New tools make it quick and easy to create online demonstrations and tutorials with a minimum of effort, to record screen actions and to add a voice commentary. Explore using software such as Camtasia, Captivate, and even PowerPoint to quickly create online tutorials for your distance users.
Workshop 2 — Organizational Weblogs: Opportunities, Strategies, Tools
1:30 p.m. – 4:30 p.m.
Darlene Fichter,
Data Library Coordinator, University of Saskatchewan
Michael Stephens,
Technology Librarian, St. Joseph County Public Library

Many libraries are experimenting with Weblogs for marketing, staff development, knowledge sharing, and news. Hear about some of the ways Weblogs have benefited large and small libraries. Learn about Weblog software choices and features to look for when choosing blogging software. Discuss features such as RSS syndication, comments, permalinks, and editorial roles. Pick up some practical do’s and don’ts of blog publishing. Keep on top of this new software and its applications by listening to our experts who share real-world case studies. Stay ahead of your users who are creating Weblogs at a furious pace and consider how your library can offer better services to Webloggers in the community who want to link and comment on information in library’s storehouses of licensed content.
Workshop 3 — Collaborative Approach to Solving Information, KM & Intranet Issues
1:30 p.m. – 4:30 p.m.
Deb Wallace,
Principal, Wallace Consulting & Co-Author, Leveraging Communities of Practice for Strategic Advantage

Using on-site teams of practitioners registered for the conference, this interactive workshop starts on Saturday afternoon with a half-day workshop and concludes on Tuesday evening with team solutions presented to an expert panel for feedback and suggestions. If you are tousling with an issue in your organization and want a team of peers to work collaboratively on a potential solution, then sign up for this exciting new experiment at the conference. Prior to arrival at the conference, participants will be polled regarding issues they’d like to pursue. Workshop leaders will group these into challenge themes that will form the basis of the collaborative problem-solving approach. This workshop requires critical thinking, collaboration, and a real desire to complete a mission. The results of the process will be exhilarating!
Workshop 4 — Implementing Federated Searching and OpenURL-based Linking Services
1:30 p.m. – 4:30 p.m.
Frank Cervone,
Assistant University Librarian for Information Technology, Northwestern University

Federated searching is the next major service libraries will offer on the web. At this workshop, using a case study approach, you'll learn how federated searching provides a single, unified interface to multiple products which results in better use of resources by your patrons. In addition to looking at what providers are available today, you'll explore what’s involved in implementing a federated search service and how it impacts the library overall. Finally, this workshop will demystify how new technologies and standards, such as OpenURL, OAI-PMH, SRU/SRW, and DOI relate to these new services.
Workshop 5 — Navigating the Multimedia
Multi-Format Web
1:30 p.m. – 4:30 p.m.
Ran Hock,
Author of The Extreme Searcher's Internet Handbook & The Extreme Searcher’s Guide to Web Search Engines

Among current Web trends, one of the most significant and exciting is the growing importance, quantity, and searchability of non-HTML content. This includes video, audio, and images, plus a number of other non-HTML formats such as RSS/XML and other file types. This workshop explores the availability and searchability of such content and provides attendees with skills, techniques, and tricks for most effectively accessing it. Hock also covers the increasing role of RSS, speech recognition, and other technologies in providing extensive metadata, searchable transcripts, improved relevance, and other valuable features that can accompany these resources.
PreConference Workshops — Sunday, October 23rd

Workshop 6 — Searchers Academy
9:00 a.m. – 4:30 p.m. [FULL DAY]
MODERATOR: Mary Ellen Bates,
Principal, Bates Information Services
FACULTY: Gary Price,
Publisher,, & News Editor, Search Engine Watch
Greg Notess,
Publisher, Search Engine Showdown
Mary Ellen Bates,
Author, Super Searchers Cover the World & Super Searchers Do Business
Ran Hock, Principal,
Online Strategies, & Author, Yahoo! to the Max

Want to sharpen your skills? Learn from the experts? Join search veterans, speakers, authors, and columnists from Searcher, ONLINE, and EContent magazines and the "Super Searcher" series of books to learn the latest strategies and techniques for searching online. This fast-paced, day-long event introduces you to the experts who share their searching secrets and expertise as they focus on the most current practices in the field of Web research.

There’s always something new to be learned from leading-edge panelists. Participants should have basic experience with Web searching, but even searchers with extensive Internet background will find tips to polish and advance their skills and will certainly come away with new resources and tools. Academy topics include:

  • Search Engine Review: A look at key features of general-purpose and highly specialized search engines, specialized directories, and guides
  • Searching the Invisible Web: Learn about new resources for finding hidden Web content
  • Tips for Using Top SEs: An in-depth review of the hidden and undocumented features of Google and Yahoo!
  • Cool Tools & Techniques: Learn how to get the most from your Web searches, manage search results, and stay updated on info industry trends
  • Ask an Expert: Hear an interactive discussion, including favorite tips, target Web sources, and advanced techniques from the faculty and have a chance to follow up with your questions.

Workshop 7 — Web Managers Academy: Building Next-Generation Library Web Sites
9:00 a.m. – 4:30 p.m. FULL DAY
Darlene Fichter,
Data Library Coordinator, University of Saskatchewan
Frank Cervone,
Assistant University Librarian for Information Technology, Northwestern University
Jeff Wisniewski,
Web Services Librarian, University of Pittsburgh
Marshall Breeding,
Library Technology Officer, Vanderbilt University

You’ve done usability testing, you’ve done some redesign, but you still need to make your site more responsive to your customer’s needs. Come and learn about the latest trends and techniques to create more customer/patronfriendly Web sites. Leave with a clear understanding of what federated searching and OpenURL resolvers are and how both can improve your Web site; how to enable publishing of customized and personalized content; and the latest in good design and usability research and practice. Topics include:

  • Maximizing the ROI for a library’s Web site
  • Web content management systems
  • Designing with Web standards: CSS and XHTML
  • Usability research update
  • New tools such as federated search, link resolvers, and Web services

The session provides opportunities for discussions and sharing expertise with other attendees. Taught by experienced experts, this workshop is a good, 1-day crash course for Web development managers wanting to move to the next level.

Workshop 8 — Service Strategy: How to Get the Right "Mix" of Services
9:00 a.m. – 12:00 p.m.
Rebecca Jones,
Partner, Dysart & Jones Associates

Libraries and information centers have a long tradition of adding new services or enhancing existing services and programs in response to client needs and wants. This tradition results in a portfolio of services and products that grows with more "addition" than "subtraction." But as resources continue to tighten, libraries need to make tough decisions that better balance the "adding" with "subtracting." In the nonprofit and business environments, this is called service portfolio management. This workshop outlines what libraries can learn from other sectors by using a systematic method to make those tough decisions and effectively manage their service portfolios. The focus is on developing a service strategy and portfolio that best serves clients, today and tomorrow, without draining financial or human resources and is driven by the library’s mandate and goals.
Workshop 9 — Advanced Weblogs: Applications, Technology, Cases
9:00 a.m. – 12:00 p.m.
Steven M. Cohen,
Library Scientist, PubSub Concepts, Inc., & Editor, LibraryStuff.Net; Jenny Levine, The Shifted Librarian

This workshop focuses on the more advanced features of Weblogs and RSS. Topics include how to get the most out of Weblogs and RSS (marketing, creating a user community), resources for a more customized approach to RSS, and ways in which both can be implemented into the library environment. It uses case studies to illustrate applications and best practices and highlights the affordable, applicable technology for making these applications work. It provides opportunities for peer discussions as well as working with the advanced features of the tools discussed.
Workshop 10 — Technology Planning for Libraries: Avoiding Technolust & Technobust
9:00 a.m. – 12:00 p.m.
Michael Stephens,
Technology Librarian, St. Joseph County Public Library
Aaron Schmidt,
Reference Librarian, Thomas Ford Memorial Library

Deploying new technologies requires effective technology planning. How do we serve our users with innovative technology and still remain within our budgets? Michael Stephens discusses current hot technologies such as RFID, WiFi, MP3, DRM, and federated searching and how these technologies might fit into library technology plans. He covers what to consider when planning new technology initiatives, including cost, training, ROI, staffing, etc. Technolust (defined as wanting technology for the sake of technology) is a frequent pitfall for technology enthusiasts. Learn how to create a well-written technology plan that serves as a guide to help you avoid technobust!
Workshop 11 — Practical XML & XSLT
9:00 a.m. – 12:00 p.m.
Roy Tennant,
User Services Architect, eScholarship Initiative, California Digital Library

This workshop turns up the heat on XML for those who are beyond an introduction and ready to learn how to do useful work with XML. Learn the basics about XSLT, the XML transformation engine, and how you can use it today to serve up XML-encoded information to standard Web clients in XHTML and CSS. Learn about free software available to do these transformations, see demos of live applications, and come away with an understanding of the power and utility of XML and XSLT. This instructive half-day workshop illustrates the tools and techniques necessary to take advantage of XML in the library world.
Workshop 12 — Open Source Communication & Collaboration Tools
9:00 a.m. – 12:00 p.m.
May Chang,
Web Development Librarian, NCSU Libraries

There has been a tremendous growth in Web-based applications, particularly in the areas of communication and collaboration. These applications include discussion forums, Weblogs/RSS, wikis, and instant messaging systems. This workshop focuses on lightweight, inexpensive, and practical tools which are readily available as open source software, and can be easily implemented in libraries as part of client and staff services. It draws on the experience of current real-world implementations and covers the applications and technology, best use cases, installation, and implementation processes. Current developments such as podcasting and photoblogging are also be highlighted.
Workshop 13 — Current Awareness Delivery Options
9:00 a.m. – 12:00 p.m.
Gary Price,
Co-Author, The Invisible Web, Publisher,, & News Editor, Search Engine Watch
Genie Tyburski,
Web Manager, The Virtual Chase, Ballard Spahr Andrews & Ingersoll, LLP

Electronic current awareness services are critical for users of all types of libraries and information services. This practical, half-day workshop provides an overview of the many options for delivering specialized current information. Nationally known experts Price & Tyburski examine current awareness needs and choices from start to finish; look at strategies, tools, and resources for gathering new information; and investigate delivery technologies. Learn about the pros and cons of initiating such services via e-mail and Web-based newsletters, Weblogs, k-logs, and RSS/XML newsfeeds. Get up-to-speed on the latest techniques and thinking on this crucial topic.
Workshop 14 — The Mechanics of Licensing Digital Information
9:00 a.m. – 12:00 p.m.
K. Matthew Dames,
Founder & Principal, Seso Group Digital Information Advisors, & Executive Editor,

License agreements have become as common as the electronic information being protected. If you use Lexis or JSTOR, Microsoft Word, or an iPod, you have consented to a license agreement. Many info pros do not totally understand license agreements—the terms contained; their relation to copyright law; or their impact on customers, institutions, or themselves. This workshop explains what license agreements are, how these agreements impact the traditional model of acquiring information, how to read and interpret license agreements, and how to negotiate the terms and conditions of a license agreement so that many of your critical rights are preserved.
Workshop 15 — Marketing Library & Information Services: A Practical Approach
1:30 p.m. – 4:30 p.m.
Christie Koontz,
Director, GeoLib Program, Florida State University

Marketing is a process you do over and over again, a tried and true systematic approach for matching services and products (offers) to a customer’s wants, needs, and desires. Customer satisfaction is the goal; increasing the acquisition of goods or services is typically the objective. Marketing is one of the primary forces of any successful business. And it is the key ingredient in the success of any library or information agency, physical or virtual. Successful marketing is the systematic process of identifying a customer group(s) and what they want, efficiently delivering that offer, effectively communicating the offer, and evaluating success, based upon measurable objectives. Participants will develop an understanding of marketing, identify marketing activities in their organization through in-class exercises, consider how to implement marketing, and generally debunk the myths of marketing. Bring your experience and common sense, along with a readiness to develop a customer-centered mind-set.
Workshop 16 — Communities of Practice & Knowledge Exchange
1:30 p.m. – 4:30 p.m.
Deb Wallace,
Principal, Wallace Consulting & Co-Author, Leveraging Communities of Practice for Strategic Advantage

Creating strategic advantage by leveraging information and managing knowledge within an organization is a primary responsibility of information professionals/ librarians. With new business rules emerging in a global, knowledge-based economy, organizations are developing innovative knowledge and learning strategies to create a sustainable competitive advantage. A prominent strategy is to develop and support communities of practice. Learn how information professionals/librarians can contribute to the success of a community strategy by supporting information navigation and brokering, creating expertise networks, and facilitating knowledge access and exchange.
Workshop 17 — Teaching the Internet
1:30 p.m. – 4:30 p.m.
D. Scott Brandt,
Purdue University Libraries
Michael Stephens,
Technology Librarian, St. Joseph County Public Library

It's 2005 ... do you know where your staff and patrons are? No doubt immersed in technologies like blogs and wireless! And no doubt you could use some help sharpening your knowledge in tech areas, and enhancing your skills in teaching them. That's why two savvy and experienced technology trainers bring you the latest in techy skills! New content covers blogs, cookies, e-books, firewalls, iPods, messaging, metadata, mobile devices, podcasts, RSS, search engines, spoofs & spyware, and wireless. A new format presents mini-training sessions covering each topic! New techniques offer more exercises and evaluations for students, with new take-aways! Is it possible for Stephens and Brandt to be even more energized about teaching the Internet in 2005? Come find out! Can you keep up? All are invited: The objective is to teach trainers how to teach these topics, but non-trainers are invited to attend to learn as well.
Workshop 18 — Harvesting Metadata Using OAI-PMH
1:30 p.m. – 4:30 p.m.
Roy Tennant,
User Services Architect, eScholarship Initiative, California Digital Library

Over 3 million digital objects (research papers, historical photographs, digital maps, etc.) are available for anyone to use from open access repositories. Many of these repositories comply with the Open Archives Initiative Protocol for Metadata Harvesting (OAI-PMH). This workshop shows you how to use free software to create your own searchable collection of these useful online resources. Also covered are practical tips and cautions about harvesting metadata, as well as future trends.
Workshop 19 — Building Taxonomy Structures that Support Your Enterprise Goals
1:30 p.m. – 4:30 p.m.
Katherine Bertolucci,
Taxonomy & Information Management Consultant, Isis Information Services

Taxonomies arrange knowledge for superior information retrieval. This entertaining program teaches client-centered methods that support enterprise goals by emphasizing the selection and arrangement of vocabulary, categories, and organizational structure. Learn innovative techniques that personalize taxonomies from the perspective of the user and persuasive techniques for designing your taxonomy to support enterprise goals. The program includes examples from Bertolucci’s experiences as Snoopy’s librarian and her 25 years in taxonomy development. She presents the latest ideas from her research into the nature of organizational structures and their influence on successful information retrieval. Come away with a deep appreciation of and framework for building taxonomies.
Workshop 20 — Technology Planning for Public Libraries
1:30 p.m. – 4:30 p.m.
Christopher Jowaisas,
US Libraries Program Officer, Bill and Melinda Gates Foundation
Anna Leavitt,
Project Coordinator - TechAtlas, WebJunction, OCLC
Brenda Hough,
Technology Coordinator, Northeast Kansas Library System (NEKLS)

Keeping up with computer technology is a challenge for anyone, and particularly for busy librarians who have to work with modest budgets and staff resources. And computer technology itself is only part of the picture—you also need to understand and manage technology skills and training for your staff. Join WebJunction members who share their experiences, challenges, lessons learned and provide practical guidelines for building and maintaining your own technology plan with the aid of TechAtlas, a suite of Web-based technology management tools that are available for libraries through WebJunction. You will walk away from this workshop with a solid foundation for creating and maintaining a Technology Plan for your library.

Workshop 21 — School Librarians = Information Gurus
1:30 p.m. – 4:30 p.m.
Deb Hunt, Senior Information Specialist, Exploratorium

In our schools today, ever-changing curriculum, new technologies, and shrinking budgets can seem overwhelming at times. Take heart. School librarians are the information gurus of the district. Not convinced? Come to this half-day workshop to find out how you can:

  • Effectively teach others what they need to know about the resources in your library.
  • Cultivate support from teachers, parents and your principal.
  • Learn about cool Web tools that are free or inexpensive.
  • Be your own best cheerleader.

IL Demo Derby @ Monterey Public Library
5:00 p.m. – 6:00 p.m. — Monterey Public Library, 625 Pacific Street, Monterey, CA 93940

Presentations and Library Tours
MODERATOR: Stephen M. Cohen, PubSub Concepts Inc.

Internet Librarian’s first Demo Derby is being hosted by Monterey Public Library. Participants share creative initiatives in short, nuggetfilled presentations. Those showing off their creative projects include:

Web-Based Skills Assessments for Library Staff
Joe Kaju & Charles Gimon, Minneapolis Public Library

Middle School Students Using Leading Edge Technology
Chris Quintana, Assistant Professor, Learning Technologies, School of Education, University of Michigan &
Sally J. Roof, Madison Meadows Librarian, Arizona

Educational Software Preview Guide
Susan Dahl, Education Specialist, Fermilab Lederman Science Center

Association Sponsors: Media Sponsors:  
Click here to visit our sponsor. Computers in Libraries Information Today
Click here to visit our sponsor. Searcher Online Magazine
Multimedia & Internet@Schools

Monterey Web Sites
Official Web Site, City of Monterey
Monterey Peninsula Online Guide
Monterey Co.Convention & Visitors Bureau
Yahoo! Travel Guide to Monterey

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