|
|
|
|
|
Preconference
Workshops
Tuesday, March 15th |
Workshop
1
Searchers Academy
9:00 a.m. – 4:30 p.m. (Full
Day) |
MODERATOR:
Mary Ellen Bates, Principal, Bates
Information Service
FACULTY:
Gary Price, Publisher, ResourceShelf.com
& News Editor, Search Engine Watch
Chris Sherman, Co-Author, The
Invisible Web, & Associate Editor, Search
Engine Watch
Greg Notess, Publisher, Search
Engine Showdown
Mary Ellen Bates, Author, Super
Searchers Cover the World & Super Searchers
Do Business
Ran Hock, Principal, Online Strategies
& Author, The Extreme Searcher’s
Internet Handbook
Want to sharpen your skills? Learn from the experts?
Join search veterans, speakers, authors, and columnists
from Searcher, ONLINE, and EContent
magazines and the “Super Searcher” series
of books to learn the latest strategies and techniques
for searching online. This fast-paced, day-long
event introduces you to the experts who share their
searching secrets and expertise as they focus on
the most current practices in the field of Web research.
There’s always something new to be learned
from leading-edge panelists. Participants should
have basic experience with Web searching, but even
searchers with extensive Internet background will
find tips to polish and advance their skills. Academy
topics include:
• A review of general-purpose
and highly specialized search engines, specialized
directories and guides, and other resources for
finding hidden Web content.
• An overview
of what can and can’t be found through search
engines and why.
• Cool tools and new
techniques for getting the most from your Web searches,
managing search results, and staying updated on
info industry trends.
• Getting inside
the mind of a searcher, and learning new ways to
approach difficult research projects. |
Workshop
2
Web Managers Academy: Building
Next-Generation Library Web Sites
9:00 a.m. – 4:30 p.m. (Full
Day) |
Darlene Fichter, Data Library
Coordinator, University of Saskatchewan & President,
Northern Lights Internet Solutions
Frank Cervone, Assistant University
Librarian for Information Technology, Northwestern
University
Jeff Wisniewski, Web Services Librarian,
University of Pittsburgh
Marshall Breeding, Library Technology
Officer, Vanderbilt University
You’ve done usability testing, you’ve
done some redesign, but you still need to make your
site more responsive to your customer’s needs.
Come and learn about the latest trends and techniques
to create more customer/patron-friendly Web sites.
Leave with a clear understanding of what federated
searching and OpenURL resolvers are and how both
can improve your Web site; how to enable publishing
of customized and personalized content; and the
latest in good design and usability research and
practice.
Topics include:
• Maximizing the return
on investment for a library’s Web site
• Web content management systems
•
Designing with Web standards: CSS and XHTML
• Usability research update
• New
tools such as federated search. link resolvers,
and Web services
The session provides opportunities for discussions
and sharing expertise with other attendees. Taught
by experienced experts, this workshop is a good,
1-day crash course for Web development managers
wanting to move to the next level. |
Workshop
3
Service Strategy: How to
Get the Right “Mix” of Services
9:00 a.m. – 12:00 p.m. |
Rebecca Jones, Partner, Dysart
& Jones Associates
Libraries and information centers have a long tradition
of adding new services or enhancing existing services
and programs in response to client needs and wants.
This tradition results in a portfolio of services
and products that grows with more “addition”
than “subtraction.” But as resources
continue to tighten, libraries need to make tough
decisions that better balance the “adding”
with “subtracting.” In the nonprofit
and business environments, this is called service
portfolio management. This workshop outlines what
libraries can learn from other sectors in using
a systematic method to make those tough decisions
and effectively manage their service portfolios.
The focus is on developing a service strategy and
portfolio that best serves clients, today and tomorrow,
without draining financial or human resources and
is driven by the library’s mandate and goals. |
Workshop
4
Facet Analysis: Faceted Classification
Techniques for Organizing Site Content & Structure
9:00 a.m. – 12:00 p.m. |
Louise Gruenberg, Principal,
Answers Research & Communication Services (ARCS)
This interactive information architecture workshop
discusses the use of faceted classification as a
technique for developing top-down organization formats
for the design of Web sites and subsites. Those
unfamiliar with facet analysis should think of it
as the theory behind card sorts. The workshop defines
faceted classification (Ranganathan, British Classification
Research Group, etc.), discusses using facet analysis
as an information architecture technique, provides
a case study and six steps for top-down site organization
using faceted classification techniques, addresses
Spiteri’s Model of Facet Analysis, and provides
questions to ask when doing facet analysis. Come
and learn the processes to apply to use facet analysis
as a planning and design tool. |
Workshop
5
Technology Planning for Libraries:
Avoiding Technolust & Technobust
9:00 a.m. – 12:00 p.m. |
Michael Stephens, Technology
Librarian, St. Joseph County Public Library
Aaron Schmidt, Reference Librarian,
Thomas Ford Memorial Library
Deploying new technologies requires effective technology
planning. How do we serve our users with innovative
technology and still remain within our budgets?
Michael Stephens discusses current hot technologies
such as RFID, WiFi, MP3, DRM, and federated searching
and how they might fit into library technology plans.
He covers what to consider when planning new technology
initiatives, including: cost, training, ROI, staffing,
etc. Technolust (defined as wanting technology for
the sake of technology) is a frequent pitfall for
technology enthusiasts. Learn how to create a well-written
technology plan that serves as a guide to help you
avoid technobust! |
Workshop
6
Current Awareness Delivery
Options
9:00 a.m. – 12:00 p.m. |
Gary Price, Co-Author,
The Invisible Web, Publisher, ResourceShelf.com,
& News Editor, Search Engine Watch
Genie Tyburski, Web Manager, The
Virtual Chase, Ballard Spahr Andrews & Ingersoll,
LLP
Electronic current awareness services are critical
for users of all types of libraries and information
services. This practical, half-day workshop provides
an overview of the many options for delivering specialized
current information. Nationally known experts Price
& Tyburski examine current awareness needs and
choices from start to finish, look at strategies,
tools, and resources for gathering new information,
and investigate delivery technologies. Learn about
the pros and cons of initiating such services via
e-mail and Web-based newsletters, Weblogs, k-logs,
and RSS/XML newsfeeds. Get up-to-speed on the latest
techniques and thinking on this crucial topic. |
Workshop
7
The Future Library —
Now!
9:00 a.m. – 12:00 p.m. |
Lawrence McCrank, Chicago
State University &
Connie Haley, Director, Library
& Instruction Services/Technical Services, &
Richard Darga, Director, Media
& Instructional Services, Chicago State University
Using the new Chicago State University as an example,
this workshop considers the interrelationship between
virtual and real information space in the design
of modern academic libraries and services. It focuses
on how new technology is integrated into new buildings,
the challenges in design and project management
with architects, systems managers, etc., in capital
projects that are hi-tech, and the implications
for faculty and staff development. Examples include
ASRS robotic systems, RFID, new Web site design
and linkage to expanded OPACs, decision support
systems and help desk, new reference services, and
networked printing, and scanning for just-in-time
delivery. |
Workshop
8
Advanced Weblogs: Applications,
Technology, Cases
9:00 a.m. – 12:00 p.m. |
Steven M. Cohen, Library
Scientist, PubSub Concepts, Inc & Editor, LibraryStuff.Net
This workshop focuses on the more advanced features
of Weblogs and RSS. Topics include how to get the
most out of Weblogs and RSS (marketing, creating
a user community), resources for a more customized
approach to RSS, and ways in which both can be implemented
into the library environment. It uses case studies
to illustrate applications and best practices and
highlights the affordable, applicable technology
for making these applications work. It provides
opportunities for peer discussions as well as working
with the advanced features of tools discussed. |
Workshop
9
Toolbox of Techniques for
Teaching Technology to Adult Learners
1:30 p.m. – 4:30 p.m. |
D. Scott Brandt, Technology
Training Librarian, Purdue University
Michael Stephens, Technology Librarian,
St. Joseph County Public Library
This workshop provides practical strategies and
techniques to help your patrons (or staff, and even
students!) learn what you want them to learn. It
focuses on recognizing adult learning motivations
and styles/preferences to connect and make technology-related
learning stick. The first half emphasizes the importance
of the learner and how to get their attention to
make learning relevant and satisfactory. The second
half opens three toolboxes of practical tools to
address how to develop instruction, tips for handling
issues and problems that come up in class, and step-by-step
examples for teaching technology. Presenters use
humor to focus on tips, strategies, shortcuts, tricks,
and useful approaches that are based on sound principles.
Join them as they review adult learning principles
and their practical applications, discuss learning
styles/preferences and how to respond to them, identify
the five basic learning scenarios and how to address
them, and practice alternative teaching styles and
how/when to use them. Take away:
•Toolbox
#1: Building courses, lesson plans, and learning
outcomes
•Toolbox #2: Applying techniques/strategies
for classroom teaching
•Toolbox #3: Techniques
for teaching specific technologies |
Workshop
10
Building Taxonomy Structures
that Support Your Enterprise Goals
1:30 p.m. – 4:30 p.m. |
Katherine Bertolucci, Taxonomy
& Information Management Consultant, Isis Information
Services
Taxonomies arrange knowledge for superior information
retrieval. This entertaining program teaches client-centered
methods that support enterprise goals by emphasizing
the selection and arrangement of vocabulary, categories,
and organizational structure. You will learn how
to evaluate and build the best hierarchy using innovative
techniques illustrated with examples from Bertolucci’s
experiences as Snoopy’s librarian and her
25 years in taxonomy development. She presents the
latest ideas from research into the nature of organizational
structures and their influence on successful information
retrieval. Come away with a deep appreciation of
and framework for building taxonomies. |
Workshop
11
Leadership Strategies for
Technology Innovation
1:30 p.m. – 4:30 p.m. |
Joan Conger, MLIS, Consultant,
author “Collaborative Electronic Resource
Management” &
Christi Olson, Olson Group &
author, “Winning with Library Leadership”
Under pressure to achieve more with less, libraries
need to change how they achieve goals. In networked
organizations, teamwork, communication, and collaboration
are keys to getting results. Yet few leaders and
professionals have role models or tools to implement
such change. This workshop offers a road map with
strategies and action steps to assist information
professionals in leading and implementing effective
change. Learn key strategies for how to effectively
implement new processes and technologies in your
library and demonstrate measurable improvement in
return on investment and value. |
Workshop
12
The Library as a Place: “Sandbox”
for Innovation
1:30 p.m. – 4:30 p.m. |
Aaron Cohen, Library Consultant,
&
Alex Cohen, Aaron Cohen Associates
Presenters define “sandbox” as an adaptive
space for small group interactions and collaboration,
a place for gaming, teamwork, and connectivity in
both the real and virtual environments. It is a
place where a shared goal, problem, or project brings
a common focus and an incentive to work together.
How do we design a physical space, its furniture
and equipment, so that it will actively support
different learning modes and the rapid switching
between modes? How do we design such a space for
flexible, ubiquitous access to video, sound, data,
power and other utilities? How do we integrate interactive
media devices and services into the learning environments?
How can we extend the physical learning space into
the virtual domain while maintaining a sense of
presence, closeness and reality? How does the use
of a flexible, extended learning environment influence
learning and teaching in specific courses and, in
a larger perspective, in educational programs? Learn
how to provide an environment that supports Communities
of Practice (groups become communities when they
interact, learner assumes direction and control
over content, capacity to adapt and evolve); Connections
(the magic is in the connection, real and virtual;
connections to a set of services, connections to
the Internet and intranet); Communications (high-level
dialogue and collaboration, small group interactions
and learning modules for multiple perspectives,
Socrates cafes). |
Workshop
13
Managing Your Brand: Personal
PR for the Average Librarian or Info Pro
1:30 p.m. – 4:30 p.m. |
Julie Still, Librarian, Paul
Robeson Library, Rutgers University
Librarians often comment on the public image of
our profession yet do little to improve it. The
difference between star performers and those less
recognized is seldom a matter of accomplishment
but of recordkeeping and presentation. While individual
librarians may be uncomfortable marketing themselves,
it is imperative that this be done, as it benefits
everyone in the organization. Libraries are often
perceived as money pits, and we must be willing
to clearly demonstrate why we are worth what we
are being paid and why we should be paid more. Each
librarian or information professional must develop
a strategy for their individual development as well
as for increasing the visibility and credibility
of their department or library. This workshop provides
tips, templates, and techniques for doing just that.
It focuses on career and personal growth, building
a concrete career competency as well as specific
strengths and plans for expanding those into other
areas as needed or wanted, and learning to articulate
accomplishments and plans. |
|
| |
|
|
|
