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Marketing Library Services
In today's economic climate, with costs rising and profits dwindling, it has become especially challenging for many organizations to turn a profit. Competition in the marketplace is increasing the demand for information, while the budgets for information centers are decreasing. The library and information sectors have to escalate their fight for every budget dollar, and some struggle to justify their very existence. That's what makes the MLS: Marketing Library Services newsletter so valuable.

MLS will provide information professionals in all types of libraries with specific ideas for marketing their services. You'll find numerous suggestions for planning programs, making money, increasing business, and proving your value to your administrator.

Here's a Valuable Gift: We're putting this entire issue of MLS online, full text, for free!

We're offering this special, one-time access free to everyone to show off Marketing Library Services' new digital (PDF) subscription offering.

Click the cover image to see the annotated Table of Contents, then click any article title to get to page 1 of the free PDF.

If you want useful content like this delivered to your email box every 2 months, then take advantage of the new digital subscription option. You can get a Special Introductory Rate of $74.95/year if you order by Dec. 31, 2014. (Details here) That's 25% off the regular print price!
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