Special Web-Only Feature
ALA Launches Campaign at Midwinter
Meeting to Save
Libraries
by Kathy Dempsey
On
Friday, Jan. 24, ALA President Mitch Freedman kicked off the new Campaign to
Save America’s Libraries at the ALA Midwinter Meeting. Philadelphia, home of
the Liberty Bell and the first U.S. subscription library, provided an appropriate
backdrop for this good-old-fashioned, rowdy, flag-waving
rally.
Onlookers could have mistaken the event for a classic political speech, with
the clapping interrupting the president every few sentences, the almost-constant
media flashbulbs, and the unbridled enthusiasm of the crowd, which included
public, academic, and school librarians in addition to trustees and dignitaries.
This new campaign launches in the face of a dismal U.S. economy, which is
affecting libraries perhaps even more than other organizations. Often viewed
as nonessential services by lay people, libraries all over the country have,
over the past couple years, been handed budget cuts like never before.
This
sad phenomenon was clearly illustrated during the rally. After Freedman’s opening
remarks, numerous librarians and patrons from all over the U.S., as well as
heads of ALA divisions, went to a microphone to tell the stories of their own
libraries’ fates. After each person spoke, he or she put a red mark on a large
U.S. map to illustrate that the affected libraries really are all over the
country. The crowd gasped and shook their heads as these participants related
everything from cuts in collections budgets to staff layoffs to branch closings.
One woman from Wisconsin lamented that she was only able to pre-order three
copies of the forthcoming Harry Potter book for an eagerly awaiting fan club
of 90 children. Budget cuts are especially hard on the poorest schools, which
already have the poorest libraries, despite the fact that that’s already a
proven recipe for low test scores. LITA President Pat Ensor won extra applause
for crying out, “We’ve got to wake up our legislators!”
Then ALA President-Elect Carla Hayden made a short but powerful speech. She
acknowledged that there were feelings of despair, “Yet I see the energy and
the drive to Save America’s Libraries.” Finally then, she was the one to specify
just what actions librarians could start to take:
- Get to know state legislators. Invite them and their aides to all your
functions. (Don’t underestimate the importance of good relationships with
the aides!) Create special awards for representatives who have been helpful
and make a big deal of presenting them.
- Hold a local rally if you can. Or join some of the big ones that are already
being organized for National Library Week.
- Work with the media. Make yourself known to them. Offer to help them find
good stories anytime; don’t go to them only when you need their coverage.
- Don’t just sit there quietly, as many in this profession tend to do. “We
have a right to mobilize,” Hayden said. “We don’t have to be quiet anymore!”
After her call to action, other attendees delivered a few more testimonials at
the microphone. More cheers, more flashbulbs. ALA photographers liked shooting
the crowd when they were yelling and waving their new red, white, and blue pennants
that said “Save America’s Libraries.” And there was a cameraman there from at
least one major Philadelphia-area TV station, proving that the rally organizers
practiced what they preached about using the
media to spread the word.
As part of this push to focus on the effects of library funding cuts, many
speakers cited classic “sound bites” that anyone can use to get the message
across quickly. One favorite is that Americans go to libraries more than twice
as often as they go to movies. These facts and others are available from ALA.
Memorizing just one or two and using them whenever possible is a simple way
that you can join the fight right now.
To find out more about the campaign, contact the ALA Public Information Office
in Chicago at 312/280-5043. The organization has also created a customizable
toolkit that people can download from http://www.ala.org/pio/campaign_to_save_americas_libraries.html.
And MLS will continue to cover the campaign. Any of you who take action
are welcome to send me e-mail (kdempsey@infotoday.com) so
that we can continue to share your success with MLS.
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