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Click the September/October 2014 link to see the annotated Table of Contents, then click any article title to get to the free PDF.

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Marketing Library Services

In today's economic climate, with costs rising and profits dwindling, it has become especially challenging for many organizations to turn a profit. Competition in the marketplace is increasing the demand for information, while the budgets for information centers are decreasing. The library and information sectors have to escalate their fight for every budget dollar, and some struggle to justify their very existence. That's what makes the MLS: Marketing Library Services newsletter so valuable.

MLS will provide information professionals in all types of libraries with specific ideas for marketing their services. You'll find numerous suggestions for planning programs, making money, increasing business, and proving your value to your administrator.
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