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The Mobile Marketing Handbook, Second Edition
A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns
by Kim Dushinski

The Mobile Marketing Handbook, Second EditionIn this new interactive edition of her bestselling guide to mobile marketing, Kim Dushinski shows how any firm can create successful mobile campaigns without breaking the bank. Her easy-to-follow advice helps readers interact with mobile users, build stronger customer relationships, reach a virtually unlimited number of new prospects, and gain competitive advantage by making the move to mobile now.

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—Derek Johnson, CEO, Tatango.com



 
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