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Magazines > Marketing Library Services > September/October 2016

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Volume 30, Number 5 — September/October 2016
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1

Sasquatch Connects Yale Library to Student Life
Yale University librarian Laura Galas Sider oversaw a unique campaign that brought Sasquatch (yes, a Bigfoot-type character) to her library. In an effort to intrigue students and get them to talk about the library, the planners quietly posted some blurry photos of a hairy beast in the building, then started leaving clues and arranging social media posts. The stunt culminated with an “actual” appearance in which Sasquatch lumbered around the building to engage students.


Special Report

Page 1

ALA 2016: Political Bookends and Everything in Between
MLS editor Kathy Dempsey attended the ALA 2016 Annual Conference in Orlando, Fla., to share the best in marketing-related sessions. She describes presentations related to government and personal advocacy, along with some on program planning, user experience, and taking activities out of library buildings. Dempsey also offers color commentary on the yearly PR Xchange event and awards and on the John Cotton Dana Library Public Relations Award ceremony.

Book Review Page 8

A Roundup of Recent BooksClick for FREE full-text article.
by Susan Brudno
Sometimes, so many new books come out that MLS cannot review them in a timely manner. To facilitate awareness until their full reviews appear, Susan Brudno contributes a roundup that lists nine titles and divulges what each one concentrates on and which publishers you can order them from.


Tools You Can Use

Page 10

Writing Tools That Motivate, Correct, Sync, and Structure Click for FREE full-text article.
In this issue, techie and tool lover Jennifer E. Burke shares seven products that can help improve your writing. Some promise to free you from distraction; some sync across devices; and some claim to find more errors than your usual word-processing software.

Spectacles Page 10

Comedies, Commercials, and Articles
Ruth Kneale studies how librarians and libraries appear in pop culture. In this issue, she discusses a sassy HBO television segment, several articles, and even a TV commercial from Coca-Cola.

Book Review Page 11

Mobile Social Marketing in Libraries
by Samantha C. Helmick
Kathy Dempsey reviews Mobile Social Marketing in Libraries, which is part of Rowman & Littlefield’s Library Technology Essentials series. Author Samantha C. Helmick, a public relations manager for a public library in Iowa, covers Twitter, Facebook, Tumblr, Instagram, Vine, and Snapchat in this short paperback. This book is best for beginners who want to set up social media pages. It does contain some case studies, but wouldn’t be terribly helpful for experienced social media managers.

In the News Page 12

New reports from ALA and PLA on the value of public and academic libraries, the announcement of the keynote speakers and sessions for November’s Library Marketing and Communications Conference, and the top three winners of the 2016 IFLA BibLibre International Library Marketing Award.



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