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Magazines > Marketing Library Services > September/October 2014

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Volume 28, Number 5 — September/October 2014
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Managing Change to Achieve the Dream: Creating a 21st-Century Library in ScotlandClick here for FREE PDF of full issue.
Many organizations need to change the way they work in order to successfully implement good marketing techniques. In the first of this two-part case study, Liz McGettigan details how she transformed staffing, structure, performance, and physical spaces when she became head of library and information services for the City of Edinburgh Council in Scotland.
How-to Page 1
  Creating a Winning Election Strategy in St. LouisClick here for FREE PDF of full issue.
In this perfect example of how to win a financial vote at the polls, Charles Pace reveals how he and a campaign team worked behind the scenes to pass a major tax initiative for the St. Louis County Library. Public polling, good promotion, professional partners, and major endorsements added up to yield $11 million/year in new tax revenue for building projects.
Faature Page 4

Black Friday Ads for—Lester Public Library?Click here for FREE PDF of full issue.
This Wisconsin library copied traditional retailers by buying newspaper space to advertise Black Friday doorbusters and deals. Director Jeff Dawson explains how the ads, and the free media coverage they generated for their creativity, made the library as busy as the malls—almost—on the biggest shopping day of the year.

Special Report Page 11

What Happened in Vegas: ALA 2014Click here for FREE PDF of full issue.
Despite the popular advertising slogan, what happened in Vegas didn't stay in Vegas this summer. Kathy Dempsey spills the secrets and shares the snapshots of the marketing- and PR-related events she attended in Sin City during the biggest U.S. library conference of the year.

Book Review (a video this time)Click here for FREE PDF of full issue. Page 11

Leading the Change: Libraries Breaking New Ground. Library Video Network, 2013. 57 min.

In the NewsClick here for FREE PDF of full issue. Page 12

Award winners, a new report, and an upcoming conference for library communicators



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