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Magazines > Marketing Library Services > September/October 2009

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Volume 23, Number 5 — September/October 2009
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Highlights of ALA 2009 in Chicago  
Customer-Based Marketing Page 1
  Singapore Board Takes Top Honors in 2009 IFLA International Marketing Awards  
Special Report Page 4
  Libraries Change Lives Award Goes to Leeds Project That Serves Autistic Children Click here for free full-text  
Ideas for Programs & Promotions Page 9
Spectacles Page 9
  How Pop Culture Sees Librarians  
Book Review Page 10
  The Measure of Library Excellence: Linking the Malcolm Baldrige Criteria and Balanced Scorecard Methods to Assess Service Quality  
In The News Page 11


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