Information Today, Inc. - Marketing Library Services - Volume 21, Number 5

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Volume 21, Number 5 — September/October 2007
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	Connecting With Students Where They Are: On Facebook
Special Report		Page 1
	We Had a Snow Party in June—in Florida!
Customer-Based Marketing		Page 5
	Market Segmentation Is Evident in 2007 IFLA Marketing Awards
Ideas for Programs & Promotions		Page 8
	November/December
Spectacles		Page 8
	How Pop CultureSees Librarians
Book Review		Page 9
	Developing Strategic Marketing Plans that Really Work: A Toolkit for Public Libraries
Book Review		Page 10
	Creating the One-Shot Library Workshop: A Step-by-Step Guide
In The News		Page 11