Information Today, Inc. - Marketing Library Services - Volume 20, Number 5

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Volume 20, Number 5 — September/October 2006
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	Maryland’s Successful Campaign to Increase Library Funding
Customer-Based Marketing		Page 1
	IFLA Award Recognizes True Marketing Excellence
Special Report		Page 5
	Tips from ALA’s 2006 Advocacy Institute
How-To		Page 9
	An Insider’s Guide to Entering the John Cotton Dana Awards
Ideas for Programs & Promotions		Page 10
	Marketing Guides Bring Corporate Strategies to Libraries
Spectacles		Page 10
	How Pop Culture Sees Librarians
Ideas for Programs & Promotions		Page 11
	September/October
In The News		Page 12