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Magazines > Marketing Library Services > September/October 2003
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Volume 17, Number 5 — September/October 2003
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story A Marketing Plan for Virtual Reference	Page 1
Special Reports The 2nd Annual IFLA/3M International Marketing Award Winners Named	Page 3
*ALA/CLA Swap & Shop*	Page 5
Customer-Based Marketing A Treasure Trove of Customer Data in a Geographic Database	Page 6
How-To Theme-of-the-Month Marketing: Here's How	Page 9
Ideas For Action November/December	Page 10
Book Review
The Visible Librarian: Asserting Your Value with Marketing and Advocacy	Page 11
In The News	Page 12

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