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Magazines > Marketing Library Services > September/October 2003
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Volume 17, Number 5 — September/October 2003
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story
A Marketing Plan for Virtual Reference
Page 1
Special Reports [Full Text]
The 2nd Annual IFLA/3M International Marketing Award Winners Named
Page 3
ALA/CLA Swap & Shop
Page 5
Customer-Based Marketing
A Treasure Trove of Customer Data in a Geographic Database
Page 6
Theme-of-the-Month Marketing: Here's How
Page 9
Ideas For Action
Page 10
Book Review  

The Visible Librarian: Asserting Your
Value with Marketing and Advocacy

Page 11
In The News Page 12









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