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Magazines > Marketing Library Services > November/December 2014

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Volume 28, Number 6 — November/December 2014
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Strategic Vocabulary: ‘Libraries = Education’ Affects Attitudes
Valerie J. Gross urges librarians to start using the terminology of education to describe their services in order to help stakeholders realize their value. She lists library terms along with words they should be changed to, and names libraries that have done this successfully, thereby increasing their funding.
Feature Page 1
  Managing Change to Achieve the Dream: Creating a 21st-Century Library in Scotland (pt. 2)
In the conclusion of this two-part case study, Liz McGettigan details how her staffers set up social media accounts, built a portal and a mobile app, and put assessment processes in place at the library system of Edinburgh, Scotland. The transformation resulted in prestigious awards, government recognition, and better funding. She reveals her tips for motivating people to drive change.
How-to Page 4

Getting Media Support and ExposureClick here for FREE PDF of full issue.
Trenton Smiley, marketing and communications director at Capital Area District Libraries in Lansing, Mich., describes how his team buys ads and partners with TV and radio stations to produce testimonials with on-air personalities, which gives CADL extra free exposure. A 2014 campaign helped increase library usage and win a vote for a millage renewal.

Interviews With Marketing Masters Page 6

McDevitt-Stredney: Rebranding Ohio Bit by Bit
Judith Gibbons interviews Marsha McDevitt-Stredney, director of marketing and communications at the State Library of Ohio.

Tools You Can Use Page 10

Word Cloud Creators
Kathy Dempsey explores fours free tools that create various types of word clouds from your lists of words or websites.

Spectacles Page 10

How Pop Culture Sees Librarians
Ruth Kneale looks at threatening librarians in a Welcome to Night Vale podcast and at reader comments on a Reddit thread.

In the News Page 12
  Library value info for the K–12 arena, a communications award winner, Gale's "Change the Headlines" campaign, and CILIP's 2014 Libraries Change Lives Award winners.  


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