| INSIDE THIS
ISSUE |
| Cover Story |
Page 1 |
| |
IFLA Members Discuss Marketing, Bridge Cultures in Singapore |
|
| Special Report |
Page 1 |
| |
Studying Librarians’ Approachability |
|
| How-To |
Page 5 |
| |
How to Prove a Library’s Relevance: MCPL’s Brilliant Brand Strategy |
|
| Interviews With Marketing Masters |
Page 8 |
| |
Pat Marvel Beats Budget Cuts in Vegas |
|
| Tools You Can Use |
Page 10 |
| |
Infographics Make Data Digestible |
|
| Spectacles |
Page 10 |
| |
How Pop Culture Sees Librarians |
|
| Book Review |
Page 11 |
| |
Marketing Your Library’s Electronic Resources:
A How-To-Do-It Manual
for Librarians |
|
| In The News |
Page 12 |
Volume
27, Number 6 — November/December 2013
