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Magazines > Marketing Library Services > November/December 2013

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Volume 27, Number 6 — November/December 2013
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  IFLA Members Discuss Marketing, Bridge Cultures in Singapore  
Special Report Page 1

Studying Librarians’ Approachability

How-To Page 5
  How to Prove a Library’s Relevance: MCPL’s Brilliant Brand StrategyClick here for FREE full-text version.  
Interviews With Marketing Masters Page 8

Pat Marvel Beats Budget Cuts in Vegas

Tools You Can Use Page 10

Infographics Make Data Digestible

Spectacles Page 10
  How Pop Culture Sees Librarians  
Book Review Page 11
  Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians  
In The News Page 12


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