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Magazines > Marketing Library Services > November/December 2012

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Volume 26, Number 6 — November/December 2012
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Lankes’ Library Survival Plan: Ease Control, Invite InputClick here for FREE full-text version.  
How-To Page 1
  Embedding Librarians to Create Community Connections  
Interviews with Marketing Masters Page 4
  Ernie DiMattia Is Still Teaching, Still Learning  
Ideas for Programs & Promotions Page 9
  January/February 2013  
Spectacles Page 9
  How Pop Culture Sees Librarians  
Book Review Page 10
  Saving Our Public Libraries: Why We Should. How We Can. and
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns (2nd ed.)
In The News Page 11


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