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Magazines > Marketing Library Services > November/December 2011

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Volume 25, Number 6 — November/December 2011
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Engaging Our Community With the ‘Geek the Library’ Campaign  
Special Report Page 1
  Perceptions and Results of Direct Marketing in Public Libraries  
Interviews with Marketing Masters Page 4
  Peggy Barber’s 40 Years of PR & Marketing  
How-to Page 6
  How to Hire the Right PR PersonClick here for FREE full-text version.  
Ideas for Programs & Promotions Page 10
  January/February 2012  
Spectacles Page 10
  How Pop Culture Sees Librarians  
Book Review Page 11
  Doing Social Media So It Matters: A Librarian’s Guide  
In The News Page 12


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