Information Today, Inc. - Marketing Library Services - Volume 25, Number 6

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Magazines > Marketing Library Services > November/December 2011
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Volume 25, Number 6 — November/December 2011
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	Engaging Our Community With the ‘Geek the Library’ Campaign
Special Report		Page 1
	Perceptions and Results of Direct Marketing in Public Libraries
Interviews with Marketing Masters		Page 4
	Peggy Barber’s 40 Years of PR & Marketing
How-to		Page 6
	How to Hire the Right PR Person
Ideas for Programs & Promotions		Page 10
	January/February 2012
Spectacles		Page 10
	How Pop Culture Sees Librarians
Book Review		Page 11
	Doing Social Media So It Matters: A Librarian’s Guide
In The News		Page 12