Information Today, Inc. - Marketing Library Services - Volume 27, Number 3

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Magazines > Marketing Library Services > May/June 2013
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Volume 27, Number 3 — May/June 2013
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	Creating Videos to Show Our Impact to Decision Makers and Citizens
How-To		Page 1
	Segmentation Can Strengthen Your Marketing Plan
Feature		Page 4
	Craft a Tagline That Moves People to Take Action
Ideas for Programs & Promotions		Page 9
	July/August
Spectacles		Page 9
	How Pop Culture Sees Librarians
Book Review		Page 10
	Why We Buy: The Science of Shopping
Book Review		Page 11
	Strategic Planning for Social Media in Libraries
In The News		Page 12