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Magazines > Marketing Library Services > May/June 2013

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Volume 27, Number 3 — May/June 2013
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Creating Videos to Show Our Impact to Decision Makers and Citizens  
How-To Page 1
  Segmentation Can Strengthen Your Marketing PlanClick here for FREE full-text version.  
Feature Page 4
  Craft a Tagline That Moves People to Take Action  
Ideas for Programs & Promotions Page 9
Spectacles Page 9
  How Pop Culture Sees Librarians  
Book Review Page 10
  Why We Buy: The Science of Shopping  
Book Review Page 11
  Strategic Planning for Social Media in Libraries  
In The News Page 12


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