Information Today, Inc. - Marketing Library Services - Volume 24, Number 3

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Volume 24, Number 3 — May/June 2010
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	SLA Alignment’s Five Steps for Rebranding and Communicating Change
Special Report		Page 1
	Useful Fundraising and Marketing Offerings at PLA in Portland
Customer-Based Marketing		Page 6
	Ranganathan’s Philosophy and Marketing
Ideas for Programs & Promotions		Page 9
	July/August 2010
Spectacles		Page 9
	How Pop Culture Sees Librarians
Book Review		Page 10
	Creating the Customer-Driven Academic Library
In The News		Page 11