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Magazines > Marketing Library Services > May/June 2010

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Volume 24, Number 3 — May/June 2010
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  SLA Alignment’s Five Steps for Rebranding and Communicating Change  
Special Report Page 1
  Useful Fundraising and Marketing Offerings at PLA in Portland  
Customer-Based Marketing Page 6
  Ranganathan’s Philosophy and MarketingClick here for free full-text  
Ideas for Programs & Promotions Page 9
  July/August 2010  
Spectacles Page 9
  How Pop Culture Sees Librarians  
Book Review Page 10
  Creating the Customer-Driven Academic Library  
In The News Page 11


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