Information Today, Inc. - Marketing Library Services - Volume 22, Number 3

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Volume 22, Number 3 — May/June 2008
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	Seniors and Students All Love Playing the Library’s Wii Games
How-To		Page 1
	Bringing First-Year College Students to the Reference Desk
Customer-Based Marketing		Page 5
	Using Strategic Channels of Distribution to Deliver Goods and Services
Book Review		Page 8
	The Evaluation and Measurement of Library Services
Ideas for Programs & Promotions		Page 9
	July/August
Spectacles		Page 9
	How Pop Culture Sees Librarians
In The News		Page 10