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Magazines > Marketing Library Services > May/June 2008

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Volume 22, Number 3 — May/June 2008
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Seniors and Students All Love Playing the Library’s Wii Games  
How-To Page 1
  Bringing First-Year College Students to the Reference Desk  
Customer-Based Marketing Page 5
  Using Strategic Channels of Distribution to Deliver Goods and Services  
Book Review Page 8
  The Evaluation and Measurement of Library Services  
Ideas for Programs & Promotions Page 9
Spectacles Page 9
  How Pop Culture Sees Librarians  
In The News Page 10


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