Information Today, Inc. - Marketing Library Services - Volume 20, Number 2

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Volume 20, Number 3 — May/June 2006
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	We Lobbied Legislators with 70 Bookmobiles
Special Report		Page 1
	Fundraising in Nigerian Libraries
Customer-Based Marketing		Page 6
	Environmental Scans: What They Measure and What It May Mean to Your Library
Ideas for Programs & Promotions		Page 10
	July/August
Spectacles		Page 10
	How Pop Culture Sees Librarians
Book Review		Page 11
	Kellogg on Branding: From the Marketing Faculty of the Kellogg School of Management
In The News		Page 12