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Magazines > Marketing Library Services > May/June 2006

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Volume 20, Number 3 — May/June 2006
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  We Lobbied Legislators with 70 Bookmobiles  
Special Report Page 1
  Fundraising in Nigerian Libraries  
Customer-Based Marketing Page 6
  Environmental Scans: What They Measure and What It May Mean to Your Library  
Ideas for Programs & Promotions Page 10
Spectacles Page 10
  How Pop Culture Sees Librarians  
Book Review Page 11
  Kellogg on Branding: From the Marketing Faculty of the Kellogg School of Management  
In The News Page 12


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