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Magazines > Marketing Library Services > May/June 2004
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Volume 18, Number 3 — May/June 2004
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story [Full Text]
How You Can Influence Your Local Legislators
Page 1
How You Handle Food for Fines and Amnesty Programs
Page 4
Customer-Based Marketing
How to Assess Your Marketing Effectiveness
Page 6
Ideas For Action
Page 9
Book Review
Raising Funds with Friends Groups
Page 10
In the News Page 11









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