This March/April 2022 issue of Marketing Library Services brings you insight from two more award winners. The cover story is written by Nicholas Alexander Brown, Library Journal ’s 2021 Marketer of the Year. And in Interviews With Marketing Masters, Theresa Davis of Fort Worth Public Library in Texas discusses the campaign that recently won a John Cotton Dana Award. There’s an entertaining ICYMI department too, which points you to some unusual news.

Examples to Emulate

Integrating Library Communications, Programs, and Outreach to Increase Impact
By Nicholas Alexander Brown
Do you wish your marketing and communications workflow would interface with that of other departments more efficiently? If so, you’ll want to read this piece by Nicholas Alexander Brown. He details the unique administrative structure of Prince George’s County Memorial Library System, and he explains how it’s enabled PGCMLS to achieve so much with so little. The triad of people, places, and platforms is at the center of it all.

Interviews With Marketing Masters

Years of Experience Outside of Libraries Guide Fort Worth’s Theresa Davis to a JCD Award
By Judith Gibbons
Theresa Davis has led her staff of four through numerous campaigns, but the one that stands out is the one that brought a John Cotton Dana Award to Fort Worth Public Library in Texas. That was the launch for Amplify 817, which is a commercial-free music streaming service that features only Fort Worth musicians. The library and its partners experienced a COVID-19-fueled pause just weeks after the campaign kicked off. But, by being creative and flexible, the effort still hit the high note.

ICMYI

Awards, Articles, and Viral News
By Kathy Dempsey
This issue’s installment of ICYMI carries a variety of interesting tidbits. There are numerous award winners and calls for entries for upcoming contests. Many of the tidbits highlight library stories that reached the peaks of nationwide editorial coverage. Then there are the unusual ones, including one about an 8-year-old graphic novelist and another about a mayor who was flummoxed by “furries” when he tried to affect a library’s LGBTQ+ collection.