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Magazines > Marketing Library Services > March/April 2017

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Volume 31, Number 2 — March/April 2017
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1

Promoting Finals-Week Stress Relief Click for FREE full-text article.
Holly Flynn became the first outreach coordinator for the libraries at Michigan State University in 2010. Her first forays into lowering students’ stress during finals week didn’t go too well. But she persisted, and over time, with help, she built a roster of de-stressing hits that include the Night of a Thousand Donuts, random acts of pizza, therapy dogs, and baby goats.



Page 1

Managing Facebook Across Large Public Library Systems: Three Methods
When public libraries have multiple locations, what’s the best way to manage their social media accounts? Should each branch have its own account, or should there be one for the whole system? Different situations demand different solutions, so MLS editor Kathy Dempsey asked three librarians to briefly explain how they manage their Facebook pages. This compilation offers two examples in which a system has many accounts (handled in different ways) and one in which many branches share one page.


Interviews With Marketing Masters

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In this installment of IMM, Judith Gibbons chose to interview Angela Hursh, from the Public Library of Cincinnati and Hamilton County in Ohio. As the marketing department’s content team leader, Hursh explains how PLCHC decided to do more content marketing, since it could “break through the noise” of torrents of ads, newsletters, etc. Learn how that, along with targeted emails and social media strategies, helped make PLCHC a five-star library.


Tech Tools and Hacks

Page 9

Live and Streaming Video
In this issue, techie and tool lover Jennifer E. Burke introduces you to six platforms that can house your live video and streaming video. You probably know about Facebook Live and YouTube Live, but what about DaCast, Periscope, or others? Don’t miss the handy chart that compares the features of all six video tools.

Book Review Page 10

Marketing for Special and Academic Libraries: A Planning and Best Practices SourcebookClick for FREE full-text article.
By Valerie S. Gordon and Patricia C. Higginbottom
Barbie E. Keiser reviews this Rowman & Littlefield title, which starts with advice for systematically planning marketing campaigns and continues with chapters on implementing and evaluating marketing plans. It also covers best practices for branding, social media, and personal interactions. This is an easy read that can help beginners get started.

In the News Page 8

Entry information for both the PR Xchange Awards and the John Cotton Dana Library Public Relations Awards, an updated book on grants, celebrities chairing both School Library Month and National Library Week in 2017, a library-centric report from the International City/County Management Association, and marketing sessions that will be offered at the upcoming Computers in Libraries conference.



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