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Magazines > Marketing Library Services > March/April 2015

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Volume 29, Number 2 — March/April 2015
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Our Faculty Outreach: Celebrating TenureClick here for FREE PDF of full issue.
Molly Boyd is on a team that got a special assignment from the dean of libraries at the University of Arkansas. The mission: Plan and hold a reception in the library to celebrate faculty members who'd been granted promotions or tenure. Boyd details how the team turned it into an outreach project that gets more popular every year.
How-to Page 1
  Denver's Successful 'Summer of Reading'
Partnering with a theme park is just one of the ways the Denver Public Library ensures the success of its huge summer reading program. Marketing communications manager Chris Henning talks about many other tactics too, including getting every employee on board, getting input from each branch and department, reaching out to schools, and buying print and online ads.
Interviews With Marketing Masters Page 4
  Susan Moore: One Logo, 1,000 Books, Five Mohawks
Feature Page 6
  Public Relations Advice From the Media  
Tools You Can Use Page 10

Where to Stock Up on Unique Photos
Kathy Dempsey explores six lesser-known services where library marketers can get high-resolution stock photos that are free of charge and free from copyright restrictions.

Spectacles Page 10
  Of Memes and Men
Ruth Kneale studies how librarians and libraries appear in pop culture. In this issue, she looks at two topics that you might not expect to see research and books about—library memes and librarian erotica.
Book Review Page 11
  Citizens in Action: A Guide to Influencing Government and
The Influence Game: 50 Insider Tactics From the Washington, D.C., Lobbying World That Will Get You to Yes

Both by Stephanie Vance
Stephanie Vance, who has worked as a congressional aide and a lobbyist, helps Washington outsiders understand how things work "inside the Beltway." Citizens in Action explains lobbying and advocacy for beginners. The Influence Game reveals best practices for convincing people to support your activities in life and at work. Both books are helpful for librarians who are lobbying and communicating with their U.S. government representatives.
In the News Page 12

Enter the PR Xchange Awards contest; Julianne Moore is spokesperson for AASL’s 2015 School Library Month; New Crash Course in Marketing book; Bizzle's book suggests a marketing "revolution."



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