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Magazines > Marketing Library Services > March/April 2014

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Volume 28, Number 2 — March/April 2014
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Training and Preparing Staff to Do Effective Outreach  
Special Report Page 1
  Philadelphia Epitomizes the Concept of ‘Midwinter’ for ALA Meeting  
How-To Page 4
  We Made Outreach Work Mandatory for Library Staff MembersClick for FREE full-text article.  
Interviews with Marketing Masters Page 6

Brian Mathews Advises: Align, Read, Embed

Tools You Can Use Page 10
  PowerPoints That Offer Marketing Advice  
Spectacles Page 10
  How Pop Culture Sees Librarians  
Book Review Page 11
  The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 4th ed.  
In The News Page 12


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