Information Today, Inc. - Marketing Library Services - Volume 28, Number 2

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Magazines > Marketing Library Services > March/April 2014
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Volume 28, Number 2 — March/April 2014
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	Training and Preparing Staff to Do Effective Outreach
Special Report		Page 1
	Philadelphia Epitomizes the Concept of ‘Midwinter’ for ALA Meeting
How-To		Page 4
	We Made Outreach Work Mandatory for Library Staff Members
Interviews with Marketing Masters		Page 6
	Brian Mathews Advises: Align, Read, Embed
Tools You Can Use		Page 10
	PowerPoints That Offer Marketing Advice
Spectacles		Page 10
	How Pop Culture Sees Librarians
Book Review		Page 11
	The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly, 4th ed.
In The News		Page 12