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Magazines > Marketing Library Services > March/April 2012

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Volume 26, Number 2 — March/April 2012
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Building Student Trust in an Academic Library  
How-to Page 1
  Craft Questions Carefully to Achieve Better Survey Results  
Interviews With Marketing Masters Page 6
  Tina Thomas’ Marketing Philosophy: FocusClick here for FREE full-text version.  
Book Review Page 7
  Listening to the Customer  
Ideas for Programs & Promotions Page 9
Spectacles Page 9
  How Pop Culture Sees Librarians  
In The News Page 11


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