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Magazines > Marketing Library Services > July/August 2023

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Volume 37, Number 4 — July/August 2023
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Even if you don’t usually read much about medical, law, or corporate libraries, you’re going to want to read this issue’s cover story to get great advice from four uber-experienced special librarians. Each offers her own strategies and tactics for proving her library’s value to stakeholders¬—a must for staying open. This issue also covers the public library side via an interview with a highly decorated marketer. Then enjoy some fun and interesting tidbits in the ICYMI department.

Examples to Emulate

Page 1

How Four Special Librarians Prove Their Value to Management
By Laura Walesby, M.J. Tooey, Jean P. Shipman, and Jill Strand
This unique, useful collaboration comes from four co-authors who, earlier this year, were co-panelists at the combined MLA/SLA conference. Each of these accomplished information professionals contributed an overview of her presentation, so there are four mini articles—and they all include sage advice for any type of librarian.


Interviews With Marketing Masters

Page 4

Christina Sacco’s Spending = Growth at Chattanooga PLClick here for FREE full-text version.
By Judith Gibbons
Chattanooga Public Library’s Christina Sacco, whose title was just upgraded to director of library marketing and communications, hasn’t been afraid to take CPL in new directions. Last year, her team garnered both a John Cotton Dana Library Public Relations Award and an IFLA/PressReader International Marketing Award for the big-spend, long-term campaign called Here We Grow. Read all about it!



Page 8

A Record Album, Anti-Book-Ban Tools, U.K. Reports, Plus JCD and PRX Winners
By Kathy Dempsey

Two financial reports reveal the value of and the spending on U.K. libraries. Learn about an ALA initiative and toolkit for battling book bans. Hear the news about the first vinyl record album ever recorded, produced, and released by a library. Finally, get the winner lists from ALA’s two best-known marketing awards: the John Cotton Dana Library Public Relations Awards and the PR Xchange Awards.



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