Examples to Emulate

What We Learned From Holding Two Virtual Open Houses
By Nykol Eystad and Susan Stekel
How do you plan an open house for your university library when your students aren’t on campus? You can start by reading about how these authors did it at Walden University, a fully online institution. See what they tried while facing unique marketing challenges, and learn what worked and what didn’t. This case study will help other colleges plan for autumn events if their students are all suddenly distance learners.

Feature

Virus Detectives Show the Value of Librarians’ Skills
By Catherine Haskett Hany
You may have seen media coverage about public librarians who’ve become temporary contact tracers while their buildings are closed. Now, get the inside scoop from the library marketing communications perspective. Catherine Haskett Hany details how seven employees from Pasadena Public Library used their skills to help the health department in their California city. As it turned out, their work also gained local and national media coverage, showing off the value of the library skill set.

Interviews With Marketing Masters

Meghan McCorkell Rethinks Email Campaign Strategies at the Pratt Due to COVID-19 Closures
By Judith Gibbons
With most library buildings still closed to the public, email and social media outreach have become even more important. Not only delivery mechanisms, but also messages themselves, have all needed to be altered. Baltimore’s Enoch Pratt Free Library jumped right in, creating and launching new email campaigns that have resulted in hundreds of people getting new eCards every day. Marketing & communications director Meghan McCorkell explains how her team pivoted to serve city residents who’ve been staying at home.