| INSIDE THIS
ISSUE |
| Cover Story |
Page 1 |
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What Marketing Really Is and How It Ties Into Everything
Longtime MLS editor and library marketing consultant Kathy Dempsey explains what "marketing" really means and how it differs from PR, advocacy, and other often-confused terms. She shares The Cycle of True Marketing and explains how that process can tie into—and improve—program planning, strategic alignment, user experience, and advocacy.
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| Interviews With Marketing Masters |
Page 4 |
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Rebekkah Smith Aldrich Works To Win Votes in N.Y.
Judith Gibbons interviews Rebekkah Smith Aldrich, coordinator for library sustainability at the Mid-Hudson Library System, a regional co-op in New York state.
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| Tools You Can Use |
Page 6 |
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Prestigious Contests to Enter (North American Edition)
Marketing and promotion contests are useful tools because they force you to clearly articulate your library’s activities and value, and because they show you just what’s necessary to do great campaigns. Here are three awards that librarians in North America can try to win.
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| Spectacles |
Page 6 |
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That 'Sexy' Stereotype
Ruth Kneale studies how librarians and libraries appear in pop culture. In this issue, the columnist looks at the stereotype of the "sexy librarian," which seems to have been part of Western culture for over a century. |
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| Book Review |
Page 7 |
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Marketing and Social Media: A Guide for Libraries, Archives, and Museums
by Christie Koontz and Lorri Mon
MLS editor Kathy Dempsey reviews this 2014 title, which delves into the traditional concepts of marketing and uses case studies to show how to use them for serious social media strategies. |
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| In the News |
Page 8 |
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Free graphics for library-budget votes; John Cotton Dana Library Public Relations Award winners; Snoopy as ALA's chair-dog for Library Card Sign-Up Month; PR Xchange Award winners.
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Volume
29, Number 4 — July/August 2015 
