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Magazines > Marketing Library Services > January/February 2023

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Volume 37, Number 1 — January/February 2023
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
INSIDE THIS ISSUE
Ready for the new year? What do you want to achieve? If your goals include building relationships with local organizations, making more of your publications digital, or learning from the work of your peers, this issue has just what you need to get 2023 off to a strong start. Cheers!

Examples to Emulate

Page 1
 

After First Contact: Building Sustainable Relationships With Community PartnersClick for FREE full-text article.
By Audrey Barbakoff
In this follow-up to the previous issue’s article, in which Audrey Barbakoff detailed how to initially approach potential partners, she now walks readers through how to stay in touch without being annoying and how to set up your first projects for success.

 

Special Report

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Excited to Be Reunited at LMCC 2022
By Kathy Dempsey
The Library Marketing and Communications Conference (LMCC) was able to be an in-person event again this year, much to the delight of the hundreds of attendees. MLS editor Kathy Dempsey (also founding chair of the conference) was there in Indianapolis, and she shares her favorite quotes and hacks in this report.

 

AdTech Tools With Trent

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There Are Many Reasons to Turn to Flipbooks
By Trenton Smiley
In the first 2023 installment of his column, Trenton Smiley enumerates the features and advantages of using digital flipbooks instead of printed publications. He also shares how his library system has been employing them over the last few years. Flipbooks’ ability to deliver statistics such as page views and link clicks helps his department understand what people are most interested in and adjust future content to deliver it.

 
 




 

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