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Magazines > Marketing Library Services > January/February 2017

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Volume 31, Number 1 — January/February 2017
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1

Fayetteville's Idea-Proposal Process Enables Better Outcomes-Based PlanningClick for FREE full-text article.
Sue Considine, executive director of the Fayetteville Free Library in New York, explains some of the processes and strategies the FFL uses to ensure successful program and event planning. Working in teams, giving everyone a say, communicating with the community, and incorporating assessments into future plans have helped make this library a nationwide model.


Special Report

Page 1

LMCC 2016 Proves Library Marketers Love Having Their Own Conference
The second annual Library Marketing and Communications Conference took place near Dallas in November, and its more than 300 attendees gave it rave reviews. Conference chair Kathy Dempsey (who's also editor of MLS) shares the inside story of how it came together and what its high points were.


Tech Tools and Hacks

Page 6

Video Basics and Film School Hacks
In this newly expanded and renamed column, techie and tool lover Jennifer E. Burke shares the foundations of video production. She covers rules for shooting video and recommends some gear that will give you good results.

Book Review Page 7

Assessing Service Quality: Satisfying the Expectations of Library Customers, Third Edition
By Peter Hernon, Ellen Altman, and Robert E. Dugan
MLS editor Kathy Dempsey briefly reviews the third edition of this classic ALA title. She reports that it's not full of scary mathematical formulas; rather, it clearly defines and differentiates terminology and guides readers through taking both quantitative and qualitative measurements. The book includes many helpful charts and has forms and surveys that readers can use for their own assessments.

In the NewsClick for FREE full-text article. Page 8

A call for nominations for the LibraryAware Community Award, winners of the I Love My Librarian Award, an upcoming workshop on using surveys, the first annual report for PLA's Project Outcome, and an updated 4-week e-course on marketing from ALA.



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