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Magazines > Marketing Library Services > January/February 2015

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Volume 29, Number 1 — January/February 2015
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  Five Strategies for Promoting DatabasesClick here for FREE PDF of full issue.
Marketing pro Nancy Dowd tackles a topic that librarians constantly struggle with. She explains five actions you can take to promote your expensive databases and to increase their usage, and shares visuals of how others have done it.
How-to Page 1
  Best Practices for Colleges’ New-Student Orientations
Here's a compilation of short responses to the question, "What did you try at a recent college/university orientation event for new students?" Librarians from seven North American institutions explain how they tried to attract students to their tables, what worked, and what they'd do differently next time.
Tools You Can Use Page 6
  Library Quotes and Image Creators
Kathy Dempsey explores two free tools that put words onto images and three websites that provide quotes about libraries and literature. You can use these to turn quotes into visuals to post in social media.
Spectacles Page 6
  How Pop Culture Sees Librarians
Ruth Kneale studies how librarians and libraries appear in pop culture. This issue looks at the 200th episode of TV's Supernatural and at the new TV series The Librarians.
Book Review Page 7
  Evaluating the Impact of Your Library, Second Ed.
By S. Markless and D. Streatfield
Learning how to quantify and report your impact isn't easy, but it's important.
In the News Page 8
  PL2020 Advocacy Grants awarded; New book on analytics and metrics; Library renamed for its late president; "I Love My Librarian Award" winners; LibraryAware Community Award deadline Jan. 26.  


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