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Magazines > Marketing Library Services > January/February 2010

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Volume 24, Number 1 — January/February 2010
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
Cover Story Page 1
  ‘Building Your Base’ Helps Win Budget Votes in New York State  
Customer-Based Marketing Page 1
  Public Relations: Marketing’s Valuable Publicity Stunt  
Ideas for Programs & Promotions Page 5
  March/April 2010  
Spectacles Page 5
  How Pop Culture Sees Librarians  
Book Review Page 8
  Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons Click here for free full-text  
In The News Page 11


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