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 Volume
18, Number 1 — January/February 2004
Marketing Library Services
A "How-To" Marketing
Tool Written Specifically for
Librarians! |
| In
This Issue |
| Cover Story
Brand a Library; Raise Usage and Loyalty
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Page 1 |
Customer-Based Marketing![[Full Text]](https://www.infotoday.com/pics/ft.gif)
The Marketing Mix: The 4-P Recipe for Customer
Satisfaction
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Page 3 |
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Ideas For Action
March/April
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Page 6 |
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Book Review
Technically Involved:
Technology-Based Youth Participation
Activities for Your Library
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Page 7 |
| In The News |
Page 8 |
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