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Magazines > Marketing Library Services > January/February 2004
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Volume 18, Number 1 — January/February 2004
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!
In This Issue
Cover Story
Brand a Library; Raise Usage and Loyalty
Page 1
Customer-Based Marketing[Full Text]
The Marketing Mix: The 4-P Recipe for Customer Satisfaction  
Page 3
Ideas For Action
Page 6
Book Review
Technically Involved: Technology-Based Youth Participation Activities for Your Library
Page 7
In The News Page 8









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