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Conferences > Internet Librarian 2006
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Internet Librarian 2006 Home The Internet Conference and Exhibition for
Librarians and Information Managers

Monterey, CA • October 23-25, 2006
Monterey Conference Center
Integrated Experiences: Compelling Content Combinations
Conference Overview Final Program Conference at a Glance [PDF]
Exhibitor List ITI Show Daily (InfoToday Blog) Conference Wiki
Internet@Schools West Attendee Survey Exhibitor Survey
Presentation Links
A CD-ROM is available for purchase through The Digital Record (
The CD-ROM features audio and supplemental materials (such as PowerPoint slides) for many of the sessions at Internet Librarian. Orders are shipped approximately 6 weeks after the event.

General Conference — Monday, October 23rd
Track A:
Information Discovery & Search
Track B:
Public Libraries' Future
Track C:
Digital Strategies for the Information World
Track D:
Web Design & Development
OPENING KEYNOTE — Grabbing Attention: Keeping Pace with Readers & Technology
9:00 a.m. – 9:45 a.m. • San Carlos Ballroom
J. A. Jance,
Author, The Edge of Evil & many J. P. Beaumont & Joanna Brady mysteries

With an M.Ed. in library science, experience in a K-12 library, and 35 books to her credit, popular mystery writer and author J. A. Jance shares where she gets ideas for her books — like the blogging journalist in The Edge of Evil, how she incorporates new technologies such as blogs into her material, and how she stays on top of what people want to read. Her stories are sure to stir your thoughts and stimulate new ideas for grabbing attention in your environment and keeping pace with your clients!.
General Conference — Monday, October 23rd
• Steinbeck Forum •
Track A: Information Discovery & Search
Discovering and finding information is the shared goal of info pros and end users alike, even if we info pros like to search and search and search! This series of programs looks at what’s new for researchers and highlights many tools and tips for efficient information discovery and findability.
Moderated by Anne Mintz, Forbes Inc.
Coffee Break
9:45 a.m. – 10:15 a.m.
Session A101 — Search Engine Report
10:15 a.m. – 11:00 a.m.
Chris Sherman, Associate Editor, SearchEngineWatch, Author, Google Power, & Co-Author, The Invisible Web

This session looks at the trends in the search engine market. It highlights recent changes in specific Web search engine tools, provides tips about what we should be looking for next year, and discusses the impact for information professionals. Our expert believes that dramatic changes may lie ahead. Come hear his predictions.
Session A102 — 30 Search Tips
11:15 a.m. – 12:00 p.m.
Mary Ellen Bates,
Bates Information Services

Want to turbo-charge your Web research? This popular session, updated to the minute, is jam packed with valuable tips about how to search the Web more effectively. You don’t need to be an expert to use these techniques, but even long-time researchers will learn some new tricks!
Lunch Break
12:00 p.m. – 1:15 p.m.
Session A103 — New Search Strategies: Advanced Techniques, Approaches, & Sources
1:15 p.m. – 2:00 p.m.
Greg Notess,
Montana State University Library, & Publisher,

This session takes a deeper look at some advanced search techniques at Google and other search engines. Explore different approaches to finding information that is otherwise difficult to locate and traverse some unusual search tools. Notess includes 10+ tips with an in-depth how-to discussion of each.
Session A104 — Searching the New Digital Formats
2:15 p.m. – 3:00 p.m.
Sabrina Pacifici, Editor & Publisher, &
Greg Schwartz, Louisville Free Public Library, & Publisher, Open Stacks Weblog

Pacifici discusses tools and techniques for searching the blogosphere and mining information in Weblogs. Schwartz provides an overview of the strategies and tools available for discovering information-rich podcasts in your topic area.
Session A105 — Federated Search: State of the Art
3:15 p.m. – 4:00 p.m.
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University
Jeff Wisnewski, Web Services Librarian, University of Pittsburgh

Thinking about federated search for your library? In order to identify a system that meets your institution’s needs, you need to know what’s available. From just a few key players a few years ago, the federated search marketplace has taken off, with numerous vendors, some familiar, some not, offering a multitude of systems with different feature sets. From basic search and retrieval to clustering and visualization, this session describes the array of products available and helps you make sense of the dynamic federated search marketplace.
Session A106 — Keeping One Click Ahead
4:15 p.m. – 5:00 p.m.
Gary Price,
Director, Online Resources,, & Publisher,
Genie Tyburski,
Web Manager, The Virtual Chase, Ballard Spahr Andrews & Ingersoll, LLP

Keeping up with all the changes in our industry and one step ahead of our clients is one of the biggest challenges for info pros. This expert panel shares tips and techniques for improving your chances of staying in step with our fast-changing online information world.
Exhibit Hall Grand Opening Reception
5:00 p.m. – 7:00 p.m.
General Conference — Monday, October 23rd
• DeAnza I •
Track B: Public Libraries' Futures
This track focuses on planning, people, and participation. It explores the shift toward patron involvement, librarians building resources for collaboration and communication, and how public libraries (PLs) are changing to meet the needs of the plugged-in, socially networked user.
Organized and moderated by Jenny Levine, The Shifted Librarian, & Michael Stephens, Dominican University
Coffee Break
9:45 a.m. – 10:15 a.m.

Session B101 — Public Library 2.0: Emerging Technologies & Changing Roles
10:15 a.m. – 11:00 a.m.
Michael Casey,
Gwinnett County Public Library
Jenny Levine,
American Library Association
Michael Stephens,
Dominican University

The panel examines Library 2.0 thinking, the traits of Librarian 2.0. and describes concrete examples of 2.0 libraries in action. Get lots of takeaways you can implement in your environment!

Session B102 — Delighting PL Users: Personas in Action
11:15 a.m. – 12:00 p.m.
Stephen Abram,
VP Innovation, SirsiDynix

User-centered planning begins here! Developing a deeper understanding of users is essential, particularly in terms of their needs, preferences, and desires; their goals and aspirations; expectations and assumptions; values and beliefs; and their tolerance for risk and change. Based on a project that collected the stories of library users, this session shares the results, personas, learnings, and strategies for delighting public library users.

Lunch Break
12:00 p.m. – 1:15 p.m.
Session B103 — Reaching Patrons: Online Outreach for PLs
1:15 p.m. – 2:00 p.m.
Sarah Houghton-Jan,
San Mateo Public Library

This session discusses practical ways for libraries to delve into online outreach: getting the library “out there,” where the patrons are online. Issues addressed include: the need for online outreach, how to determine where your users spend their time online, making your library findable on the Web in useful ways to your users, and a list of places on which to make sure your library has a presence, such as Wikipedia, Craigslist, social networking sites (i.e., MySpace or Facebook), community calendars, library directories, Open WorldCat, IM, and other local sites. The session provides tools, ideas, and a step-by-step checklist to take back to your library.
Session B104 — Web-Based Experience Planning: Creating User-Centered Experience
2:15 p.m. – 3:00 p.m.
David King, Topeka & Shawnee County Public Library

Depending on their training, the Web design community is talking about “user experience,” “interaction design,” or “experience planning”—all phrases that focus on the overall impression that the visitor has of your site. Experience planning puts the customer first, focusing on the visitor’s experience when they visit a store, buy a product, or visit a Web site. King explores the concept of experience planning for libraries, describes what works for the Web, and provides library examples of how to transform a Web site from transaction- and information-based to experience-based.
Session B105 — OPAC Tips & Tricks for Improving User Experiences
3:15 p.m. – 4:00 p.m.
Glenn Peterson,
Web Administrator, Hennepin County Library
Nanette Donohue,
Technical Services Manager, Champaign Public Library

For many of us, our library’s catalog and Web site seem to exist in parallel universes. Peterson offers examples, both simple and complex, of libraries making these two play well together so their Web presence is richer and more user-friendly by enabling the following: allowing patrons to move easily between the two while staying “logged in,” linking your booklists into your catalog, linking back to your Web site for patron reviews and other community-building content. Donohue discusses a major Web site renovation, including an improved, customized user interface for their Sirsi Dynix Horizon Internet Portal (HIP) OPAC. By surveying patrons and library staff and examining other libraries’ OPACs, the library staff, in conjunction with a Web development team, developed the OPAC of their patrons’ dreams.
Session B106 — Synergy for Better Services: IT & Library Cultures
4:15 p.m. – 5:00 p.m.
Kathryn Deiss,
Metropolitan Library System
Matt Gullett,
Imageon, Charlotte Mecklenburg Public Library

IT and library cultures differ in some significant ways. This session focuses on how IT and library people think and talk together. It begins by defining organizational culture and applies this definition to the cultures of IT and libraries in order to better discuss how these two different cultures can improve how they think and communicate with each other.
Exhibit Hall Grand Opening Reception
5:00 p.m. – 7:00 p.m.
General Conference — Monday, October 23rd
De Anza III
Track C: Digital Strategies for the Information World
Dealing with a digital world presents many challenges. This series of talks presents some fresh ideas for increasing the use of online products, designing to minimize stress, cultivating tech-savvy staff, and creating multimedia projects and digital migration strategies. And, of course, it looks at the gadgets which will influence our digital strategies of the future.

Moderated by Donna Scheeder, Law Library of Congress
Coffee Break
9:45 a.m. – 10:15 a.m.

Session C101 — Increasing the Use of Online Products
10:15 a.m. – 11:00 a.m.

Peter Simon,
VP, Product Management, NewsBank Inc.
Lesley Williams,
Head Information Services, Evanston (IL) Public Library
Lare Mischo, Automated Systems/Technical Services Manager, Tacoma (WA) Public Library
Jeff Wisniewski, Web Services Librarian, University of Pittsburgh

Assessments of library services have revealed a strong, direct correlation between patron use of online databases and the setup of library Web sites, home pages, and links for access. Based on the best practices of libraries, and with specific examples, the panel presents proven strategies for significantly increasing patron use of online databases, thus helping libraries maximize the return on investments (ROI) made in these resources.

Session C102 — Cultivating Tech-Savvy Library Staff: Competencies & Tips
11:15 a.m. – 12:00 p.m.
Sarah Houghton-Jan, Information & Web Services Manager, San Mateo County Library
David King, Acting IT Director, Topeka & Shawnee County Public Library

Houghton discusses a practical approach to developing and implementing technology competencies for library staff. She covers the purpose of technology competencies, sample competencies, getting staff and administrative buy-in, different approaches to competencies (e.g., narrative, taskdriven, etc.), staff competency assessment tools, developing training to help staff meet the competencies, setting goals and rewards for staff who meet the competencies, determining the success of the program, and the need for ongoing maintenance of the competencies. King gives tips on hiring and keeping tech-savvy staff.
Lunch Break
12:00 p.m. – 1:15 p.m.

Session C103 — Coping & Designing to Minimize Stress
1:15 p.m. – 2:00 p.m.
John Kupersmith,
Reference Librarian, University of California, Berkeley

Feeling mashed up? It's not surprising. Internet librarians experience computer-related stress on a daily basis, and so do many of our users. The effects range from mildly stimulating to seriously harmful. In this talk, the author of “Technostress and the Reference Librarian” will share survey results on librarians’ stress, ideas for coping with technology overload, and tips for designing Web sites and systems to minimize stress for the user.

Session C104 — Digital Migration Strategies
2:15 p.m. – 3:00 p.m.
Kevin Novak,
Chief, Web Services Division, Office of Strategic Initiatives, Library of Congress

The tremendous growth in Internet and Web usage and consumer bandwidth capacity is changing the way users interact with information by turning this into a more dynamic, collaborative environment. In migrating from legacy systems to current tools, Web 2.0 platforms, services, and new approaches to information access, there are many issues: migrating legacy data and applications; assessing traditional reference services versus online models; migrating outdated interfaces using new design principles; designing for multiple, diverse communities; integrating unique data types to deliver seamless resource discovery; approaches to design validation and user-assessment, and transforming staff into a knowledge-based workforce. This session focuses on these issues using THOMAS, a legislative database that has served legislators, researchers, policy advocates, and citizens for more than 10 years, as an example. Solutions, lessons learned, and next steps are covered.
Session C105 — The Second Life Library 2.0: Going to Where the Users Are
3:15 p.m. – 4:00 p.m.
Lori Bell, Director of Innovation, Alliance Library System
Tom Peters, CEO, TAP Information Services
Michael Sauers, Internet Trainer, BCR

In April 2006, the Alliance Library System put out a call for librarians interested in participating in a project to set up a library presence in the virtualreality world of Second Life. By the end of the month, more than two dozen librarians from around the world were meeting at a brand-new virtual library to staff the reference desk and discuss collection development, online programming, and library services. Since then, the response has only grown, and Second Life citizens are taking advantage of all the library has to offer. Our speakers provide an overview of Second Life, the creation of the library, and the services that are now being offered in this completely virtual environment.
Session C106 — Gadgets, Gadgets, Gadgets!
4:15 p.m. – 5:00 p.m.
Barbara Fullerton, Manager, Library Relations, 10K Wizard
Sabrina Pacifici, Editor & Publisher, &
Aaron Schmidt, Thomas Ford Memorial Library

Join our experienced and popular panel in a fun and fast-paced tour around the changing world of gadgets as they look at the latest in products, services, and tools that will influence our digital strategies.
Exhibit Hall Grand Opening Reception
5:00 p.m. – 7:00 p.m.
General Conference — Monday, October 23rd
De Anza II
Track D: Web Design & Development
The Web is changing and library Web sites are changing along with it. Library Webmasters are adopting Web 2.0 ideas and technologies in order to create better sites. As the number of virtual visits to library Web sites continues to rise, having a Web site that works well has become a mission-critical operation. LibraryWeb managers and developers share their ideas about understanding customers better by analyzing usage patterns, conducting usability studies, and carrying out ethnographic studies. Find out how they put that data to work to create a better user experience.

Organized and moderated by Darlene Fichter, University of Saskatchewan
Coffee Break
9:45 a.m. – 10:15 a.m.
Session D101 — The Web 2.0 Challenge to Libraries
10:15 a.m. – 11:00 a.m.
Paul Miller,
Technology Evangelist, Talis Information Ltd

When discussing “Web 2.0,” we tend to consider user-centric and participative Web applications, or the unlocking of previously hidden potential in huge repositories of data. In the library world, the opportunities offered by these new approaches and our own new ways of thinking are significant, and “Library 2.0” is gaining traction as a termto label many of these opportunities. Library patrons need not turn away to Google, Amazon, eBay, Flickr or their equivalent for fantastic, participative experiences. The same, and more, is also possible from their local library, and this presentation explores some of the libraries on the leading edge, and reveals greater opportunities when librarians, vendors and patrons work together and share innovation.

Session D102 — Innovative Uses of Web 2.0 Technologies
11:15 a.m. – 12:00 p.m.
Karen Coombs, Head of Web Services, University of Houston Libraries (UH)
Jason A. Clark, Digital Initiatives Librarian, Montana State University

Web 2.0 technologies have become an important part of many Web sites but few library Web sites have seamlessly integrated them. Coombs describes the building of a new Web site at the UH libraries that incorporates Web 2.0 technologies. Looking under the hood, she discusses the use of open standards, open source software, collaborative social software, and the integration of the catalog and electronic resources. Clark explores how folksonomies are an effective way to empower library users and aid findability. Find out how to start building a folksonomy for common library services such as a list of databases or a digital library project. Take away ideas about how to harness Web 2.0 technologies for your library Web site.

Lunch Break
12:00 p.m. – 1:15 p.m.

Session D103 — Using Ethnographic Methods to Know Your Users
1:15 p.m. – 2:00 p.m.
Judi Briden, Digital Librarian for Public Services,
Katie Clark, Director, Science and Engineering Libraries, &
Isabel Kaplan, Engineering and Earth Sciences Librarian, University of Rochester River Campus Libraries

A team of librarians and staff set out to discover how today’s undergraduates write their papers and do their assignments. The study team, guided by an anthropologist, explored how students interact with the libraries’ staff, facilities, and resources. Team members describe some of the ethnographic methods used in the study including retrospective interviews, photo surveys, co-viewing, mapping, and dorm visits. Hear how new ideas and insights generated by their research are improving the libraries’ facilities, reference outreach, and Web pages.
Session D104 — Cool Tools and Mashups for Webmasters
2:15 p.m. – 3:00 p.m.
Darlene Fichter,
Data Library Coordinator, University of Saskatchewan
Frank Cervone, Assistant University Librarian for Information Technology, Northwestern University

Hop on board and look at some great tools and mashups that can help make your Web site shine and delight your visitors. Our experts and popular speakers are back with a whole new roster of free or inexpensive tools that can help you promote your Web site better, increase user participation, track online usage, get started with mashup developer toolkits, and more. Some of these tools don’t require any programming know-how whatsoever. Pack your toolbox with inexpensive (or free) Web tools to put to use on your site.
Session D105 — Library Redesign: Making the Data Work Harder
3:15 p.m. – 4:00 p.m.
Steve McCann, Digital Projects Librarian, University of Montana
Amanda Hollister, Information Technology and Reference Librarian, SUNY Cortland

What can we learn about designing better Web sites by analyzing data that we’re collecting? McCann analyzed North American academic library Web sites and compared page designs with sampled site traffic to see what site designs work best. Using freely available data from Alexa and the Wayback Machine, as well as other sources, McCann describes the sometimes surprising results and shares links to the source data. Hollister describes how Memorial Library analyzed the popular paths that different user groups follow on the library Web site. Learn how the library has started to use the information about paths and user groups to create a personalized Web site that begins to push customized data to users shortly after entering the site.
Session D106 — Bottom-Up Web Redesign
4:15 p.m. – 5:00 p.m.
Jeff Wisnewski, Web Services Librarian, University of Pittsburgh
Athena Hoeppner, Electronic Resources Librarian, University of Central Florida
Karla Saari Kitalong, Associate Professor and Director of the Institute for Technical Documentation, University of Central Florida

Web site redesign used to be a chore, but no longer! By using a process that combines evidence-based design, user-driven planning, and extensive user testing, you can create a site that practically designs itself. Wisnewski will map out how a bottom-up design process is both easier, as well as more effective, at producing an attractive and functional Web site that meets user needs. Hoeppner and Kitalong will zero in on one technique, affinity mapping, that can be employed to gather user input about a Web site’s organization. Pick up practical advice and tips for conducting an affinity mapping exercise at your library.
Exhibit Hall Grand Opening Reception
5:00 p.m. – 7:00 p.m.

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