March 21 - 23, 2012
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|Chris Olson, Principal, Chris Olson & Associates|
Chris has been leading Chris Olson & Associates for nearly 30 years. Her consulting practice is dedicated to helping information service and knowledge management professionals with their marketing, brand management and communications. Chris enjoys applying her marketing savvy, creative ideas, and energies to interesting projects -- especially those requiring innovative thinking, 360 degree perspectives, and complex, original solutions. She currently advises on branding and promotion strategies for a CI knowledge management system for a global pharmaceutical company, assists with promoting the point-of-care services delivered by the Georgetown University Library Hospital informationist, and consults on branding and product portfolio strategies for knowledge management programs in the hotel and financial service industries. Chris is the Past President of the SLA Maryland Chapter (2009) and recipient of the Chapter's 2010 Chapter Champion Award. in 2012 Chris was named a Fellow of SLA. A chapter she wrote about library branding strategies was included in the book "Marketing Your Library: Tips and Tools" published in 2012 by McFarland publishers. Chris has an BA in Art History, an MLS and MBA. She enjoys working in her gardens around her home on the Eastern Shore of Maryland on the Chesapeake Bay.
1:30 PM – 2:30 PM
C103: Creative Ideas, Insights, & Trends: Innovation to Go|
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