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Magazines > Online Searcher
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ONLINE SEARCHER: Information Discovery, Technology, Strategies


Volume 39, Number 4 - July/August 2015


Page 4
Libraries have been disrupted by the internet. The popular conception that everything is available on the internet dealt a serious blow to corporate research libraries.
By Marydee Ojala
Searcher's Voice
Page 33
Waaay back in the day, before everything search-related was done online, bq felt relying on personal contacts to answer client questions was infinitely less reliable than using databases or print sources. Many decades later, she still thinks so, and for even more reasons.
By Barbara Quint


Page 6
Industry News
Page 8
Search Engine Update
By Greg R. Notess
Page 59
Conference Corral
CIL at 30, INFORUM at 21


Page 10
Leveraging Open and Public Access Content From Government-Funded Research
Click to view a collection of URLs from this article.The scholarly publication landscape is evolving, thanks to government legislation, funding agency policies, and changing publisher business models. Dee Magnoni provides an overview of several platforms, from institutional repositories to international collaborations, and gives pointers on best search strategies.
By Dee Magnoni
Page 18
Click to view a collection of URLs from this article.The Transactional Records Access Clearinghouse (TRAC), based at Syracuse University, analyzes U.S. federal government records and provides a data tool so that searchers can investigate data on their own. Its data has been influential in legal and policy decisions.
By Greg Munno
Page 22
FRED and FRASER: A Tourist’s Guide
Click to view a collection of URLs from this article.FRED (Federal Reserve Economic Data) and FRASER (Federal Reserve Archival System for Economic Research) contain a stunning amount of historical, economic, and explanatory information, with intuitive search tools that can be used by a very broad audience. No economics degree required.
By Lisette Lacroix
Page 26
Intelligent Support for Sales and Implications for Info Pros
While information professionals may know about Factiva and Avention, sales staff look elsewhere for tools to support their work. Understanding the sales process and intelligence tools will help info pros gain the trust of salespeople and enhance their roles within the organization.
By Barbie E. Keiser
Page 38
Click to view a collection of URLs from this article.Susanne Bjørner profiles e-Libro, a privately held company founded in 1998 that has become an indispensable resource to Spanish speakers in the U.S. as well as throughout Spain and Latin America, as a provider of ebooks in addition to offering editorial, publishing, and distribution services to academic and government publishers.
By Susanne Bjørner
Page 44
To Optimize Search, Optimize the Searcher
This commentary by Shari Thurow, SEO director of her own marketing firm, aims to clear up misconceptions many info pros have about search engine optimization technologies. It outlines why, ultimately, these SEO-provided techniques benefit searchers, be they students or those working within libraries, research centers, or independently to serve others.
By Shari Thurow
Page 50
Managing Information as a Consumer Product
In an era of too much information, one coping mechanism with this thing called information involves using a consumer goods model. Barbara Burton identifies eight characteristics common to judging the value of both consumer and information goods.
By Barbara W. Burton
Page 54
Making Information Literacy Relevant in Employment Sectors
Information literacy isn't just for students: It's also important in the workplace. Although the phrase "information literacy" doesn't resonate with employers or employees, the key information-related skills of communicating, managing, planning, and presenting are seen as important competencies.
By Charles Inskip


Internet Express
Page 35
Track My Assets: RFID Beyond the Library
Click to view a collection of URLs from this article.City librarian Irene McDermott rhapsodizes about RFID (radio frequency identification), providing its history, from how it helped to identify friend from foe during World War II and now is used to keep track of runners' times in marathons, and explains why she would so love to employ RFID technology at Crowell Public Library.
By Irene E. McDermott
On the Net
Page 62
Searching From Within Apps
Going beyond the search box, Greg Notess looks at how search and information sharing are integrated into office apps without needing separate browsers to connect to web-based information.
By Greg R. Notess
The Dollar Sign
Page 65
People-Finding on the Web
Finding information about people for business purposes has become both easier and harder with the advent of the web and social media. Information about ordinary people, not just CEOs and celebrities, is exploding, but verifying its accuracy can be tricky.
By Marydee Ojala
The Open Road
Page 68
Open Data: Shining a Light on Data Management Practices
The next big thing for open access is open data. Librarians and information professionals are in an excellent position to lead researchers in best practices for data management, file organization, sharing, and archiving.
By Abby Clobridge
InfoLit Land
Page 71
The Effect of Artificial Intelligence on the Future of Information Literacy
The threat of disintermediation is not new to information professionals, but new emphasis on artificial intelligence and algorithmic research has brought the topic to the fore again. Can we replace human knowledge work with machines and their sophisticated software?
By William Badke
Page 74
Customer Journey Mapping
Darlene Fichter and Jeff Wisniewski recommend looking at library services through the eyes of the users. Customer journey mapping is an excellent way to holistically view the user experience and find solutions to pain points, bumpy transitions, and gaps.
By Darlene Fichter, Jeff Wisniewski
Hard Copy
Page 77
Recommended Reading on the Internet of Things, Google, Indexing, and Reference
By Deborah Lynne Wiley
Online Spotlight
Page 80
Avoiding Information Monocultures
As a longtime, experienced searcher, Mary Ellen Bates is interested in how her searching behavior has changed over time, with her starting point more likely to be the web and the culmination of her research the commercial online services.
By Mary Ellen Bates


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