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ONLINE SEARCHER: Information Discovery, Technology, Strategies


Volume 45, Number 1 - January/February 2021


Page 4
Blaming the user interface when the source lacks the content you're searching for is fruitless.
By Marydee Ojala


Page 6
Industry News
Page 8
Search Engine Update
By Greg R. Notess
Page 28
Conference Corral
SLA Drives Forward; Librarians Lean Into Entrepreneurship


Page 9
Fashion design is a very visual activity. Fashion Institute of Technology librarians Miyo Sandlin and Joseph Anderson decided to explore how they could make archival fashion collections more accessible and fun. Their augmented reality project, The FITting Room, lets people try on historical pieces of clothing, giving them a sense of the culture and mores of the time.
By Miyo Sandlin, Joseph Anderson
Page 14
Traditional and Alternative Data Combine for the New Normal
As decisions in many areas become "data-driven," new sources of data as alternatives to traditional data are popping up. Alternative data derives from external, high-frequency, real-time, and third-party sources. Originally used by financial analysts, alternative data now helps businesses, governments, schools, and other organizations respond quickly to changing circumstances.
By Laura Gordon-Murnane
Page 21
Influencers Challenge the Expertise of Information Professionals
Influencers, a new breed of experts (sometimes self-proclaimed experts), first showed up as bloggers but are now visible on other social media, such as TikTok, Twitter, Instagram, Imgur, YouTube, and Pinterest. They have the ability to sway public opinion, creating trends and shaping attitudes to an extent that librarians haven't reached. Nancy Herther wants to know what this says about the future of knowledge.
By Nancy K. Herther
Page 25
Controlled digital lending (CDL) has been controversial for some years, but the pandemic, with its shelter-in-place mandates, tested CDL's utility and notoriety. The notion of circulating digital materials, particularly books, similarly to printed materials drew the ire of major publishers, while the Internet Archive took on the mission of pushing the legality of CDL under the aegis of empowering libraries.
By Marydee Ojala


Internet Express
Page 30
Tools for Successful Video Creation and Editing in Libraries
As COVID-19 continues to keep most libraries shuttered, technology has enabled library services to remain accessible to the public. Carly Lamphere looks at the resources available for video creation, including social media perennials such as Facebook Live, Instagram, and YouTube, as well as the best options for producing the highest-quality sound, video, and editing—even if you're doing all via your smartphone.
By Carly Lamphere
InfoLit Land
Page 33
The Tail Wags the Dog: Taking Back Control of Our Searches
Information literacy librarian and teacher Bill Badke laments that search engine algorithms are taking away the control experienced researchers have long implemented to obtain the very best search results, not the ones search engines' personalization and monetization efforts guide them to.
By William Badke
The Dollar Sign
Page 36
Critical Thinking in Business Research
As with other research areas, business researchers should practice critical thinking when evaluating information sources and search results. Beware conspiracy theories, misleading press releases, and spurious corporate websites. Bring critical thinking skills to search strategies and financial data.
By Marydee Ojala
Technology and Power
Page 39
Machine Learning for Libraries and Archives
Machine learning, a subset of AI, is used in libraries to expedite archival processing, extract content, and generate and expand metadata. Bohyun Kim also advises paying attention to training data and ground truth.
By Bohyun Kim
Metrics Mashup
Page 42
Evolution of Bibliometrics and Recognizing Gender Bias in Research Impact
Based on attending several bibliometrics symposia over the past several years, Elaine Lasda has been pleased with the growth of the event, both in number of attendees and range of content.
By Elaine M. Lasda
Hard Copy
Page 45
Recommended Reading on Business Librarianship, Reference Services, Copyright Instruction, and Information Technology
By Jennifer A. Bartlett
Online Spotlight
Page 48
Amaze Them With Library Science
Do information professionals practice magic? Mary Ellen Bates thinks so. It's our ability to see the possibilities of information. She recommends waving our magic wands over information acquisition, retrieval, management, and tools.
By Mary Ellen Bates


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