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B103 New Web Tech: Upping the Online Game

Monday, April 8, 2013
1:30 PM 2:30 PM
, Languages & Linguistics Librarian, California State University, Long Beach
, Outreach Librarian, William H. Hannon Library, Loyola Marymount University
, Applications & Web Developer, Reaching Across Illinois Library System
, Assistant Director for Innovation and User Experience, Darien Library

The way libraries communicate with users is rapidly evolving from text-heavy blog posts to 140-character tweets and visual information. With patrons’ increasingly short attention spans, visual information allows us to convey our message instantly. The first presentation discusses the use of Facebook, Tumblr, and Instagram to show, rather than simply tell, information. It shares examples of visuals created by staff and student workers to pique the interest of library users. Smith describes how adaptive, responsive design allows libraries to create websites that auto-magically size and arrange elements to work best for the user’s device—desktop, mobile, whatever. He shows an example of optimizing slideshows across platforms. Blyberg introduces you to a toolset that lets you design webpages that look professional and behave like next-generation websites. He illustrates how Twitter Bootstrap, a simple and flexible CSS and JavaScript library, makes you look like a seasoned web designer.

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