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Magazines > Searcher > March 2012
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Searcher Magazine
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VOLUME 20 • NUMBER 2 • March 2012
Searcher
The Magazine for Database Professionals

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EDITORIAL
Searcher's Voice
Branding
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bq rustles up some ideas about why information professionals and librarians need to circle up the wagons and address their serious branding problem.
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COLUMNS

Click here for a collection of links mentioned in this article.Internet Express
Silver Tech: Software and Gadgets for Seniors
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If you know people in the senior society, Irene McDermott has some great options, both computer and otherwise, that are especially geared to keep the technology simple in order to keep the “silvers” connected.

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Both Sides Now
Researching in Spanish: Gale’s ¡Informe!
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In her ongoing series reviewing major magazine and journal databases for researchers searching in Spanish, Susanne Bjørner puts Gale’s Informe product through her multipart test to see how well it fares.

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Click here for a collection of links mentioned in this article.The Medical Digital
Pharma’s Battle With Social Media
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Facebook Changes Policy on User Comments
Stephanie Ardito studies the debate surrounding Facebook’s decision to prevent pharmceutical companies from disabling customer comments on Facebook pages. She also assesses the FDA’s role in this situation and pharma’s options in future participation via social media outlets.

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FEATURES

OCLC: Is Its Future Up in the Clouds? Order Full Text
Doris Small Helfer and CSU–Northridge colleague Helen Heinrich profile OCLC, the nonprofit membership computer library service. Included is a look at OCLC’s public purpose, which is to further the access of the world’s information.

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Click here for a collection of links mentioned in this article.Ebooks Herald the Future of 21st-Century Publishing Order Full Text
Nancy Herther, abetted by several experts on the subject, continues her in-depth look at ebooks. This time her focus is on how ebooks will continue to impact the future of the publishing industry. According to all parties, it’s complicated.

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Click here for a collection of links mentioned in this article.Survival Lessons for Libraries
Continuing Education (CE):Take Advantage or Lose Advantage Order Full Text
James Matarazzo and Toby Pearlstein have been writing about the demise — and survival — of libraries in Searcher since May 2009. In this installment, they emphasize how continuing education is key to continuing employment.

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DEPARTMENTS

Contacts
Find the postal and electronic addresses, phone and fax numbers for all the companies, products, and people mentioned in this issue.

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