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Magazines > Marketing Library Services > November/December 2013
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Volume 27, Number 6 — November/December 2013
Marketing Library Services
A "How-To" Marketing Tool Written Specifically for Librarians!

*INSIDE THIS ISSUE*
Cover Story		Page 1
	IFLA Members Discuss Marketing, Bridge Cultures in Singapore
Special Report		Page 1
	Studying Librarians’ Approachability
How-To		Page 5
	How to Prove a Library’s Relevance: MCPL’s Brilliant Brand Strategy
Interviews With Marketing Masters		Page 8
	Pat Marvel Beats Budget Cuts in Vegas
Tools You Can Use		Page 10
	Infographics Make Data Digestible
Spectacles		Page 10
	How Pop Culture Sees Librarians
Book Review		Page 11
	Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians
In The News		Page 12

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