| INSIDE THIS
ISSUE |
| Cover
Story |
Page 1 |
| |
Using Facebook Ads to Reach a Wider Audience |
|
| How-to |
Page 1 |
| |
Two Successful Strategies for National Library Card Sign-Up Month |
|
| Feature |
Page 4 |
| |
Using Market Segmentation to Provide Better Public Library Services |
|
| Ideas for Programs & Promotions |
Page 9 |
| |
July/August |
|
| Spectacles |
Page 9 |
| |
How Pop Culture Sees Librarians |
|
| Book Reviews |
Page 10 |
| |
Building a Buzz: Libraries & Word-of-Mouth Marketing
Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian
|
|
| In The News |
Page 12 |
Volume
25, Number 3 — May/June 2011 
