by Barbara Brynko
You have to admit that we work in a spirited industry. We deal with nonstop market changes and constant innovation, while doing our best to stay two steps ahead of the learning curve. But you also have to admit that we have a great sense of humor, especially when it comes to social media.
After Marydee Ojala, editor of ONLINE magazine, sent in her feature on trends in open access titled “OA: The Debate Continues,” she called me with an update on the @FakeElsevier tweets generated at the SPARC Open Access Meeting in Kansas City, Mo. (Shirley Duglin Kennedy noted the fake Twitter account in her Internet Waves column in April IT.)
The 140-character barbs that were volleyed back and forth between @FakeElsevier and the real Elsevier executives were so noteworthy that I asked Ojala to write it up for this issue (see page 34). The mystery person generating the @FakeElsevier tweets and Elsevier corporate managed to take the high road with the repartee. It proves that there are some artful communication skills at work here, along with a good sense of humor.
Our two other features this issue cover more serious ground with a behind-the-scenes look at content aggregation in “Factiva: It’s All About the Content” and an update on an escalating controversy in “Reflections on the IPG-Amazon Dispute.”
You’ll also find news on Thomson Reuters’ new agreement with King Abdulaziz City for Science and Technology in Saudi Arabia, special reports from the Pew Research Center and The Software & Information Industry Association, new initiatives for ebooks, updates on new product launches and services, and more.
And as always, let us know what’s on your mind. Enjoy the issue.
— Barbara Brynko