| INSIDE
THIS ISSUE |
Cover Story
S.M.A.R.T. Marketing: Implementing Easy Outcomes-Based
Evaluations
|
Page 1 |
How-To
How Resourceful Librarians Can Keep Records
to Promote Their Work
|
|
Feature
Book Exchange Fosters a Sense of Community
|
Page 6 |
Customer-Based Marketing
Place: the Fourth 'P' of Marketing |
Page 7 |
Ideas for Programs & Promotions
July/August
|
Page 10 |
Spectacles
How Pop Culture Sees
Librarians |
|
Book Review
Libraries, Mission, and Marketing: Writing
Mission Statements That Work |
Page 11 |
| In the News |
Page 12 |
Volume
19, Number 3 — May/june 2005
